Telehealth: Past. Present. Future.
Once considered a novelty, over the past 18 months, Telehealth has risen to a prominent position in the continuum of care.
Listen to how pharmaceutical brands and clinicians are adapting to this new modality and are pivoting their promotional efforts to ensure that they can leverage the Telehealth channel effectively.
Panelists:
Tim Glennon, Vice President of Marketing, Evofem Biosciences
Reena Kolar, Ph.D, Licensed Clinical Psychologist, Clinical Director, Virtual Counselor/College Telehealth
Robert Schildt, Senior Director, Go-To-Market Innovation, Biohaven Pharmaceuticals
Moderator:
Seth Painter, Director, National Accounts, Populus
Marketing Agility – the Path to Digital Engagement & Innovation
Recent shifts in rep access, HCP media preferences and the emergence of new data-driven platforms have forced pharmaceutical and life science organizations to accelerate their digital transformation. But as an industry, we’re still not moving fast enough, particularly when it comes to digital marketing. Hear from industry leaders that are redefining what’s possible by embedding Agile ways of working into their marketing processes to implement Next Best Action strategies and create new and innovative pathways to respond to customer needs.
Panelists:
Jim Lefevre, International Business Leader, Digital Partnering Solutions, Roche
Ray Gomez, Head, Worldwide Digital Marketing – Channel & Content Strategy, BD
John Lineen, Senior Director, Engagement Planning, Immunology & Cardiovascular Franchises, BMS
Tres Garcia, Director Marketing, Agile Chapter Lead, Merck
Moderator:
Amy Turnquist, Principal, North Highland
Digital Health: Where is it Headed?
Digital health—or the application of IT to provide health interventions that drive better outcomes—has developed with increased momentum over the past decade.
The term can be used to describe several different technology-related healthcare applications that includes categories like EHR, mHealth, wearables Telehealth, big data, apps, and personalized medicine.
Listen to industry specialists as they discuss their perspectives on digital health, what it means to their business and, more importantly, to the overall care and outcomes for the patients they serve.
Panelists:
Chris Wasden, Head of HappifyDTx, Happify Health
Erin Russell, Advisor, Curio Digital Therapeutics
Moderator:
Seth Painter, Director, National Accounts, Populus
