How brands can tap into wellness – lessons from influencers
Bio Pharma Dive
NOVEMBER 21, 2022
Our latest research uncovers new insights on how brands can truly close the wellness gap and grow within their industry sectors.
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At least three oncology 2023 brand launches have blockbuster potential
Pharmaceutical Technology
JANUARY 22, 2024
An analysis of GlobalData’s analyst consensus sales and forecast database reveals that three out of 12 novel oncology brands that launched globally from November 2022 to December 2023 have the potential to reach blockbuster sales.
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How new technologies help keep brand planning simple
pharmaphorum
JANUARY 17, 2024
New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.
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Pharmanovia announces acquisition of Sanofi’s CNS brands
Pharmaceutical Technology
SEPTEMBER 19, 2023
UK-based Pharmanovia has announced the acquisition of 11 central nervous system (CNS) brands from Sanofi.
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iNova to acquire Mundipharma’s consumer healthcare brands
Pharmaceutical Technology
JUNE 26, 2023
iNova Pharmaceuticals has entered a deal to acquire a consumer healthcare brand portfolio from Mundipharma International.
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How Patient Engagement Can Reduce Brand Launch Risks
Drug Channels
APRIL 12, 2024
To learn more about enhancing patient engagement and adherence, download CareMetx's new report: Driving Brand Success: Minimize Risk and Capture Missed Value from Patient Engagement and Adherence. She then outlines how manufacturers can build adherence into their patient services program to increase patient engagement.
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How to ensure brand planning success for 2024
pharmaphorum
FEBRUARY 6, 2024
Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.
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Nestlé Tops List of Most Valuable Food Brands in 2023
XTalks
AUGUST 31, 2023
Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.
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Sanofi unveils global health brand for medicines supply
Pharmaceutical Technology
JULY 5, 2022
Sanofi has unveiled the global health brand, Impact, to make available standard of care treatments for non-profit supply to at-risk populations in low-income countries. The introduction of the Impact brand is one of the steps adopted since the formation of Sanofi Global Health last year.
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Unleashing the Potential of Brand Journalism in the Healthcare Industry
XTalks
JULY 18, 2023
Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.
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Top 3 Fastest Growing Beverage Brands in 2023
XTalks
JUNE 7, 2023
The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.
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ASH23: Pharma branding, Editas’ high bar and clinical trial diversity
Bio Pharma Dive
DECEMBER 11, 2023
Editas had the tall task Monday of convincing ASH attendees its gene therapy for sickle cell disease could improve on Casgevy and Lyfgenia.
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SXSW 2024 Insights: Why the Greatest Risk a Brand Can Take Is Being Ordinary, Part 1
Intouch Solutions
MARCH 13, 2024
Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. Contact us to learn how you can ensure your brand is staying ahead of the curve.
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How Pharma Brands Grow: Branding in a Performance Marketing World
Intouch Solutions
AUGUST 28, 2023
New research shows the faster adoption of breakthrough medications among health care professionals requires performance marketing efforts be balanced with more creative and more emotional brand building. In this POV, we share research that reflects the need for brand and performance marketing efforts to be balanced and integrated.
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Enhancing pharma brand performance through in-depth customer engagement insights
pharmaphorum
OCTOBER 2, 2023
Enhancing pharma brand performance through in-depth customer engagement insights Mike.Hammerton Mon, 02/10/2023 - 08:00 Bookmark this
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Celebrating Black-Owned Food Brands This Black History Month
XTalks
FEBRUARY 7, 2024
It’s also an excellent opportunity to support Black-owned food brands that significantly contribute to the ever-evolving culinary landscape. Let’s highlight Black-owned food brands across various categories, including desserts/confectionery, pantry staples, snacks, alcoholic drinks and non-alcoholic drinks.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JANUARY 13, 2024
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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Improving access to brand planning tools through modular offerings
pharmaphorum
SEPTEMBER 7, 2023
Improving access to brand planning tools through modular offerings Mike.Hammerton Thu, 07/09/2023 - 08:00 Bookmark this
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New patent expiration for Teva Branded drug SEASONIQUE
Drug Patent Watch
JANUARY 29, 2024
Annual Drug Patent Expirations for SEASONIQUE Seasonique is a drug marketed by Teva Branded Pharm and is included in one NDA. There are four… The post New patent expiration for Teva Branded drug SEASONIQUE appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers.
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Industry hails mandatory QR code on top 300 drug brands from Aug 1, 2023
AuroBlog - Aurous Healthcare Clinical Trials blog
NOVEMBER 22, 2022
Drug manufacturers have hailed the Drugs (Eighth Amendment) Rules, 2022 mandating barcode or quick response (QR) code on the label of top 300 brands of formulations from August 1, 2023, saying that QR codes will help identify misbranded or counterfeit medicines as well as recall the products if its quality gets compromised during manufacturing.
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Biocon continues to divest with $150M sale of insulin and other brands to Eris
Fierce Pharma
MARCH 14, 2024
Biocon and Eris have expanded a previous agreement, with Biocon selling Indian branded formulations businesses to Mumbai-based Eris for $150M.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
DECEMBER 22, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
DECEMBER 11, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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Who Owns Hostess Brands? Smucker’s New $5.6 Billion Acquisition
XTalks
SEPTEMBER 12, 2023
Smucker Company, otherwise known as Smucker, announced its agreement to acquire Hostess Brands for a substantial $5.6 Who owns Hostess Brands now? times, based on Smucker’s projections of Hostess Brands’ 2023 outcomes. So, who owns Hostess Brands after its financial ups and downs? Yesterday, the J.M.
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Rob’s Backstage Popcorn, Tingly Ted’s and Other New Celebrity Food Brands
XTalks
APRIL 4, 2023
Rob’s Backstage Popcorn, a brand launched by the Jonas Brothers and consumer packaged goods (CPG) business The Naked Market, recently raised $7 million in a celebrity-backed series A funding round to support national growth at Albertsons, Kroger, Sam’s Club, Walmart and other retailers.
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Strategic Storytelling: The Art of Branding in Pharma Marketing
Pharma Marketing Network
OCTOBER 24, 2023
Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. How Can Pharma Brands Benefit From It? What is Strategic Storytelling?
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Eight components of effective brand planning tools
pharmaphorum
MAY 11, 2023
Eight components of effective brand planning tools Mike.Hammerton Thu, 05/11/2023 - 13:08 Bookmark this
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 29, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier. There are seven….
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Top 3 Allergy Friendly Food Brands
XTalks
OCTOBER 6, 2022
According to the Asthma and Allergy Foundation of America, about 32 million people in the US have food allergies, which means allergy friendly food brands not only have a large audience base, but are also necessities. Partake Foods has become one of the most popular allergy friendly food brands and it recently secured $11.5 Enjoy Life.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 28, 2022
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier. There are seven….
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Upscaling your brand strategy game with new ways of planning
pharmaphorum
JANUARY 19, 2024
Join the PurpleLeaf webinar to learn how to upscale your brand strategy game with innovative planning techniques and leveraging data for better results. Discover new strategies and tactics to take your brand to the next level. Don't miss out on this opportunity!
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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry
Pharma Marketing Network
JULY 19, 2023
Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.
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New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
JULY 1, 2022
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers. There are….
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Bristol Myers CEO outlines transition strategy featuring 11 key brands, more dealmaking
Fierce Pharma
FEBRUARY 2, 2024
The strategy includes 11 key growth brands and a continued emphasis on business development.
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Generic Portfolio Management, Partnering with Brands, and Staying Competitive
Drug Patent Watch
OCTOBER 4, 2021
The post Generic Portfolio Management, Partnering with Brands, and Staying Competitive appeared first on DrugPatentWatch - Make Better Decisions. I discuss: Identifying generic entry opportunities at the earliest stages Discovering opportunities that avoid litigation….
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Cytomos unveils new brand and revamped website
BioPharma Reporter
DECEMBER 19, 2023
Biotech company Cytomos has announced the creation of its newly named AuraCyt cell analysis technology brand and the launch of its improved website.
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New patent expiration for Teva Branded drug PROAIR HFA
Drug Patent Watch
SEPTEMBER 11, 2023
Annual Drug Patent Expirations for PROAIR+HFA Proair Hfa is a drug marketed by Teva Branded Pharm and is included in one NDA. There are… The post New patent expiration for Teva Branded drug PROAIR HFA appeared first on DrugPatentWatch - Make Better Decisions. It is available from five suppliers.
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The Brand-New Peptide Based Therapeutics Summit - Boston, MA
pharmaphorum
FEBRUARY 21, 2024
The Brand-New Peptide Based Therapeutics Summit - Boston, MA Mike.Hammerton Wed, 21/02/2024 - 11:21 Bookmark this
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New patent for Teva Branded drug PROAIR RESPICLICK
Drug Patent Watch
DECEMBER 9, 2021
Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers. There are….
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Why Plant-Based Meat Brand Planterra Foods is Shutting Down
XTalks
OCTOBER 4, 2022
The plant-based meat brand has permanently ceased operations in Lafayette, Colorado, closing its manufacturing facility and laying off its entire staff consisting of approximately 120 employees. Planterra Foods’ products were sold at retail in 2020 under the Ozo brand, which offered plant-based burger patties, grounds and meatballs.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 20, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. There are nine… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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Pharmanovia acquires 11 of Sanofi's CNS brands expanding its global reach
Outsourcing Pharma
SEPTEMBER 19, 2023
UK-based Pharmanovia has just announced it has taken over 11 of Sanofiâs central nervous system (CNS) brands.
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New patent for Teva Branded drug AUSTEDO
Drug Patent Watch
JUNE 8, 2023
Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. There are nine… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.
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Emotional empathy is driving brand equity
pharmaphorum
AUGUST 13, 2020
How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.
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