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Ten pharma digital marketing facts

World of DTC Marketing

JULY 29, 2020

5ive: The biggest obstacle, I have observed, to innovative pharma digital marketing is the lack of talent. Each brand should have a dedicated eMarketing team. They should be integrated fully with the brand especially when it comes to market research findings. It’s like buying a car without an interior.

Marketing 183
Marketing Branding Pharma Production Pharma Conference 183
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The evolving role of social media in healthcare

pharmaphorum

DECEMBER 15, 2022

We’re seeing everything from over-the-counter cold medication to cosmetic injection brands leverage different tiers of influencers. Nowadays, all major pharma conferences and congresses are accompanied by social media coverage from attendees, organisers, and sponsors. This approach has not been free from controversy, however.

Clinical Trials 103
Clinical Trials Clinical Trials Life Science Marketing 103
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