The Pharma Manufacturer Solutions team at GoodRx has made great strides to increase awareness of and engagement with pharmaceutical brands and patient support leaders, including participating in and sponsoring nearly thirty industry events this year. Our continuing commitment to this sector was also evidenced by our strong presence at the recent Digital Pharma East (DPE) conference.
DPE is one of the largest annual gatherings of pharmaceutical marketers, healthcare creative and media agencies, and other content and technology partners within the digital pharma ecosystem. During the week of October 17, 2022, DPE had nearly one thousand registered participants at the conference in Philadelphia, and GoodRx was a Platinum-level partner.
On day one of the conference, Divya Iyer, VP Strategy & Business Development at GoodRx, presented from the main stage to a standing-room only audience from pharmaceutical companies, agencies, and industry partners. Her presentation, ‘Insights from the Front Lines of Digital Health Innovation,’ detailed GoodRx’s commitment to patients, providers, and pharma and its innovative solutions that help improve awareness, access, and adherence. Divya is also on the conference’s advisory board that helped to shape this event aimed at reuniting the global pharma marketing community. Watch her session on demand here.