Thrust on R&D to develop better medicines & demand for technologies driven by AI transforming patient care
The pharma companies’ thrust on R&D to develop better medicines and the demand in hospitals for advanced medical technologies driven by artificial intelligence, remote patient monitoring and wearables are transforming patient care.
On the occasion of World Health Day on April 7 with the theme Health for All, the pharma industry and med tech companies note that data-driven disease information will enable faster treatment access.
Manoj Saxena, managing director, Bayer Zydus Pharma, said the World Health Day provides an opportunity to spotlight important health issues that affect our communities. This year’s theme is reflective of our organization’s commitment towards patients and our role in constantly developing innovative solutions and products, especially in areas with immense unmet medical need like non-communicable diseases and women’s health.
“The pharmaceutical industry should work collaboratively to address this need and preserve the health of the patients, while also improving access to these solutions. The government’s boost to R&D in this year’s budget provides an opportunity for pharma companies to harness new-age technologies to bolster research in the country,” noted Saxena.
Dileep Mangsuli, head of development center, Siemens Healthineers, said, “We feel a deep sense of responsibility to contribute to the global effort of ensuring access to quality healthcare for everyone, everywhere. Recently, WHO called for a return to the principles outlined in the Declaration of Alma-Ata, recognizing the importance of primary healthcare in achieving universal health coverage and addressing health inequalities. Even we firmly believe that access to healthcare is a fundamental right, not a privilege. We are committed in using technology to create innovative solutions that can help bridge the gap in healthcare access and make it more equitable. Digital health solutions can empower patients, healthcare providers, and communities alike.”
However, besides working on technology, we also have to collaborate with governments, civil society, and other stakeholders to ensure that every person has access to quality healthcare, regardless of their socioeconomic status or geographic location. Together, we can build a healthier, more equitable world, added Mangsuli.
Arvind Vaishnav, vice president, and head of Philips Innovation Campus (PIC) noted that profound changes as a result of the Covid pandemic accelerated digital technology adoption as well as shift in consumer behaviour towards wellness. This has pushed the industry to reimagine healthcare using the power of data, AI, and cloud-based platforms to identify new business models to improve health outcomes, lower the cost of care and improve the human care experience for patients and reduce staff burn out alike.
At the Philips Innovation Campus, we envision the future of health to be a connected and a highly accessible network of virtual and in-person care, with real-time and predictive insights supporting care collaboration across the patient journey. Further, AI-enabled workflow optimization can help improve operational efficiency so that healthcare professionals get to focus on what they do best: providing patient care. By enabling people to take better care of their health, with personalized digital health solutions, we can promote a shift from sick care to true health care. Put together, we strongly believe digital transformation can support better health outcomes, improve patient-staff experiences, and lower cost of care, said Vaishnav.
“Integration of AI, IoT, and 3D has greatly enhanced the doctor-patient experience. Electronic health records (EHRs) and remote monitoring have improved the quality of care and reduced the possibility of medical errors,” stated Dr Mukesh Batra, founder and chairman, Dr Batra’s Healthcare.
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