World of DTC Marketing

OCTOBER 2, 2021

In my opinion, pharma companies should avoid Facebook at all costs. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197

Doctors Doctor Pharma Companies Containment 197

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. Of those, 80% turn online to do so. On the branded websites, there is usually some disease state information.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

Doctors 237

Doctors Doctor Pharma Companies Marketing 237

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

APRIL 23, 2021

The politics of working with a major pharma company can be a difficult challenge. Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. The other change that agencies need to push is the idea that product websites are alive.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

MAY 13, 2021

” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. Over the last few years, I’ve seen some great journal ad creative as well.

Marketing 173

Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

Doctors 199

Doctors Doctor Production Pharma Companies 199

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Pharma marketers spend countless hours developing PowerPoints and getting approval for tactics, but they need specific listening metrics to pivot quickly if their plans aren’t effective.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JANUARY 26, 2022

Further, 62% of HCPs said that the most significant area where pharma representatives can add value is, by understanding the needs of HCPs and sharing only relevant content with them to make the interactions more insightful. At the same time, marketing emails are among the top 5 channels used by pharma companies to engage HCPs.

Marketing 202

Marketing Pharma Companies Production Drugs 202

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. 100 percent of U.S. 9ine: Data is email gold.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. Now that people are returning.

Vaccination 253

Vaccination Vaccine Doctors Doctor 253

World of DTC Marketing

JANUARY 14, 2021

Pharma Executive says “just as HCPs are being forced to embrace telemedicine, pharma companies are also being forced to embrace virtual interactions with HCPs. Identifying what makes an engaging e-detail interaction is a critical step for pharma companies – and the time to make these adjustments is now.

Marketing 180

Marketing Pharma Companies Sales Doctors 180

World of DTC Marketing

JUNE 11, 2021

doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Out of nearly 450 U.S.

Marketing 187

Marketing Nurses Doctors Doctor 187

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. At a recent online seminar, a leading biotech company had over 200 oncologists discuss “helping patients understand their treatment.” ” The concept of logical thinking.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Too many patients still use EHRs to send emails or view test results, and when they are referred to a specialist, they often save to request their doctor send over their records. Some are, but most aren’t.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. In both these areas, most pharma sites fail.

Marketing 179

Marketing Branding Pharma Companies Pharma Production 179

World of DTC Marketing

NOVEMBER 16, 2021

They expect and want more from HCPs and pharma companies. 5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. They are also overwhelmed with data, and there are trust issues around the sources of data.

Marketing 253

Marketing Doctors Doctor Sales 253

World of DTC Marketing

JULY 14, 2021

1ne: Pharma companies are forcing out older, experienced employees. 2wo: Talented marketing people don’t want to work in pharma because of the culture. 3hree: Pharma-only agencies have forced out people who created great campaigns and replaced them with people who are too anxious to make a name for themselves.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications. Will we go back to that?

Marketing 78

Marketing Doctors Doctor Pharma Companies 78

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Digital, within healthcare, is used differently by online health seekers.

Marketing 244

Marketing Doctors Doctor FDA Approval 244

World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

Fossil Remedies

SEPTEMBER 23, 2022

PCD Pharma Franchise is a popular business model. It is a business arrangement in which a pharma company offers the rights of marketing and distribution to its franchise partner. The pharma company thus expands its business and reaches new regions. You can ask the opinion of expert doctors as well.

Pharma Companies 52

Pharma Companies Production Licensing Licensing 52

World of DTC Marketing

JUNE 24, 2021

As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. There was zero mention of fair balance warnings by the groups.

Doctors 165

Doctors Doctor Production Drugs 165

World of DTC Marketing

AUGUST 9, 2021

A leading pharma company recently sponsored a series of Q&A around the use of their new cancer drug. HCPs rely more on their laptops and tablets, but the last thing they want is pharma busting down the door to sell their products. Social media targeted at HCPs is also a great way to educate physicians.

Nurses 294

Nurses Marketing Pharma Companies Production 294

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 104

Doctors Doctor Cardiology Allergies 104

World of DTC Marketing

SEPTEMBER 24, 2021

Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. 4our: Biogen needs to decide “who they are” Are they a big pharma company that competes in several areas or biotech that develops drugs for specific markets?

Drugs 222

Drugs Pharma Companies Doctors Doctor 222

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.

Sales 131

Sales Doctors Doctor Marketing 131

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Doctors 212

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Most HCPs said pharma companies are increasingly providing education on how to better treat patients remotely and help them manage their conditions in light of COVID-19.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

World of DTC Marketing

DECEMBER 22, 2020

What’s really needed are peer-reviewed studies showing that apps both benefit patient outcomes while driving pharma company objectives. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Blood sugar or diabetes tools. Medication management. Mood trackers. Sleep monitoring.

Doctors 230

Doctors Doctor Branding Development 230

Pharma Marketing Network

MARCH 30, 2021

This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients. In 2021, there are two main areas expected to rapidly grow for the pharma industry. Getting HCPs more on board with pharma is crucial for optimal patient health outcomes.

Pharma Companies 98

Pharma Companies Doctors Doctor Branding 98

World of DTC Marketing

JULY 21, 2022

consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. The hype around telehealth has followed a projected pattern.

Doctors 193

Doctors Doctor Compliance Marketing 193

pharmaphorum

NOVEMBER 5, 2020

The avid blogger and passionate advocate retired from his R&D role four years ago to focus on his own health, and now works full time on making sure the patient voice is “in the room” when pharma companies make decisions. Winding road. “My I was told my policy didn’t cover it. Levelling up.

Pharma Companies 103

Pharma Companies Doctors Doctor Medicine 103

pharmaphorum

MAY 24, 2021

The US was way out in front when asked about video consultations, with 22% of people saying they had access to remote meetings with doctors. “People increasingly understand that digitalisation brings great benefits to healthcare,” said Stephan Sturm, chief executive of the German pharma company.

Doctors 142

Doctors Doctor Pharma Companies 142