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Grand Rounds December 13, 2024: Home Blood Pressure Telemonitoring and Nurse Case Management in Black and Hispanic Patients With Stroke: A Randomized Clinical Trial (Gbenga Ogedegbe, MD, MPH, FACP)

Rethinking Clinical Trials

Front-line doctors were instrumental in helping the research teams onboard the sites and think through recruitment. with Black and Hispanic populations experiencing poorer outcomes than Caucasian populations.

Nurses 100
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The One Conversation Missing from ASCO: The Crushing Cost of Cancer Drugs

World of DTC Marketing

Doctors and Advocates Want to Speak Up—But Risk Backlash There are oncologists, nurses, and patient advocates who are desperate to have this conversation. Cancer Shouldn’t Come With a Bankruptcy Notice Advanced cancer generally can’t be cured, and the new medicines haven’t changed that.

Drugs 194
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Rewrite New AI method makes cancer tracking faster and easier using blood tests this news headline for the science magazine post

Scienmag

Requiring only a small blood sample, this method analyses the size of DNA fragments in the blood to reveal distinct patterns that differentiate cancer DNA from healthy DNA, helping doctors track cancer treatment response more accurately and frequently. The research was published in Nature Biomedical Engineering in March 2025.

DNA 59
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A New Era in Pharma DTC Marketing: Trust Over TV Spots

World of DTC Marketing

They don’t just ask their doctor—they ask Google, Reddit, TikTok, and other patients. The new DTC marketing isn’t just about selling medicine. Today’s patients don’t rely on a 60-second ad to make decisions about their health. They go online. They search. They join communities. They compare experiences.

Marketing 252
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Why Physicians Avoid Pharma Websites: Key Insights for Marketers

World of DTC Marketing

Pharma marketers continue to allocate significant budgets to HCP (healthcare professional) websites, hoping that doctors will visit in large numbers. Too Many Tabs, Too Little Trust : Doctors Are Inundated with Content. But let’s face reality: physicians aren’t surfing the internet for your drug information. 60% of U.S.

Marketing 166
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Confirmed: Portable lung preservation system for extended criteria donor lungs is safe and effective

Medical Xpress

Doctors at Baylor College of Medicine have confirmed that the use of the portable Organ Care System (OCS), or "breathing lung" technology, boosts long-term survival for transplant patients. This discovery offers new hope for people currently awaiting lung transplantation.

Doctor 52
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Rewrite From basic research to clinic: Both diagnostic and therapeutic use of the microbiota will become reality within the next 5-10 years this news headline for the science magazine post

Scienmag

The article summarizes results of research and possible future clinical applications of the microbiome and provides instructions for doctors. But this will soon change, because the microbiome is the perfect target for precision medicine, specific to each individual and variable in composition depending on life events and diet.”