pharmaphorum

MARCH 18, 2021

The demise of the pharmaceutical sales representative has been greatly exaggerated over the years. The current restrictions on face-to-face meetings have exacerbated the trend of sales reps’ reduced access to healthcare customers. The exercise of re-evaluating the sales force should not be viewed as an efficiency drive either.

Sales 113

Sales Doctors Doctor Marketing 113

pharmaphorum

OCTOBER 4, 2021

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19. COVID-19 forced an unprecedented shift towards the virtual delivery of healthcare, suddenly compelling doctors increasingly to use digital means to care for their patients.

Doctors 72

Doctors Doctor Research Sales 72

pharmaphorum

APRIL 20, 2021

As the contours of a post-pandemic world begin to take shape, those working B2B sales in the life sciences acknowledge that the industry must adapt to some permanent shifts. Even prior to COVID-19, sales teams reckoned with traditional online-only CRM systems that didn’t align well with the needs of health care providers’ customers.

Life Science 63

Life Science Sales Engineer Marketing 63

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

Doctors 52

Doctors Doctor Medicine Research 52

Fossil Remedies

JANUARY 16, 2020

For that, you need to reach as many doctors as possible who will endorse your products. Since the competition is fierce, your success depends on conveying and convincing doctors about the effectiveness and quality of your products. Getting doctor referrals-the old way. Here are some tips for that.

Doctors 52

Doctors Doctor Pharma Companies Sales 52

pharmaphorum

MARCH 4, 2022

Novo Nordisk’s rollout of obesity therapy Wegovy has been beset by production problems, but the company says these are being resolved and it now anticipates it will help drive obesity sales to 25 billion kroner ($3.69 US sales of the pair same in at 4.9 billion) in 2025, twice its earlier forecast.

Sales 64

Sales Contract Manufacturing Manufacturing Marketing 64

Scienmag

DECEMBER 9, 2021

According to Valeria Boldosova‘s doctoral dissertation at the University of Vaasa, Finland, using deliberate […]. With the increasing digitalization in manufacturing industries, companies start to integrate big data analytics into business processes and sell smart services.

Big Data 83

Big Data Sales Doctors Doctor 83

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

Doctors 63

Doctors Doctor Antibody Marketing 63

Fierce Pharma

OCTOBER 5, 2023

Ahead of its quarterly earnings presentation, Apellis estimated sales of approximately $74 million for the third quarter for Syfovre and a rekindling of demand in recent weeks as doctors get a better handle on the risk of vascular retinitis.

Drugs 96

Drugs Doctors Doctor Sales 96

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. It can’t be promotional or sales information and should not be a long document. 100 percent of U.S.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

JULY 17, 2022

Novo Nordisk more than doubled its sales targets for obesity drugs to $3.7bn by 2025. But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

Drugs 209

Drugs Doctors Doctor Sales 209

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

Doctors 313

Doctors Doctor Marketing Drugs 313

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

Marketing 181

Marketing Drugs Doctors Doctor 181

Medical Xpress

FEBRUARY 28, 2023

A much-hyped weight-loss jab will soon go on sale at high street chemists in the UK. Although a prescription will still be needed from a doctor to buy the drug, the news will no doubt be welcome to the many millions of people who have struggled to lose weight.

Drugs 69

Drugs Doctors Doctor Sales 69

pharmaphorum

JANUARY 26, 2021

Novartis has said that its investment in digital technology has helped it to ride out the worst of the pandemic, although sales of some of its newly-launched products have been affected by a fall in prescriptions and hospital visits. billion and profits growing 2% to just over $3 billion. Some products have been affected, however.

Doctors 110

Doctors Doctor Sales Clinical Trials 110

pharmaphorum

MARCH 9, 2021

Nearly 70% of HCPs are now digital natives, with no interest in going back to pre-COVID sales engagement methods. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Pharma needs to listen to what doctors are saying,” Noel says. Market pressures.

Sales 131

Sales Doctors Doctor Marketing 131

World of DTC Marketing

NOVEMBER 16, 2021

5ive: People are interacting with their doctors in new ways. There is no longer a need to go to the doctor to ask for an Rx renewal. The medical industry is shifting from a model that revolves around sales reps to an omnichannel world in which HCPs are able to access information as and when they need it.

Marketing 253

Marketing Doctors Doctor Sales 253

The Pharma Data

DECEMBER 3, 2020

4, 2020 /PRNewswire/ — Body Doctor specializes in eye-care, eyelid hygiene products and have transformed the market for eye compresses and continue establishing a pedigree of bringing innovation to the sector with an antibacterial fabric thanks to the partnership with Polygiene®. About Body Doctor. STOCKHOLM , Dec.

Doctors 52

Doctors Doctor Production Branding 52

World of DTC Marketing

JANUARY 14, 2021

COVID-19 has stopped almost all in-person detailing by sales reps” . Even though HCPs value their interactions with sales reps, we believe pharma companies will generally have fewer opportunities to engage HCPs one-on-one than before the time of the pandemic. Will digital replace the sales force?

Marketing 180

Marketing Pharma Companies Sales Doctors 180

World of DTC Marketing

JULY 21, 2021

Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. Some DTC budgets are only released when certain sales targets are hit. Still, the gatekeeper continues to be their doctor. Patients trust doctors to recommend drugs that will help them treat chronic health issues. Again this is not true.

Marketing 285

Marketing Doctors Doctor Drugs 285

pharmaphorum

OCTOBER 21, 2021

Analysts were predicting sales of Biogen’s recently approved Alzheimer’s therapy Aduhelm may start to gather a little momentum in the third quarter, but the drug seems to be going into reverse. million in sales for the drug in the second quarter. Biogen reported $1.6

Sales 120

Sales Doctors Doctor Gene Therapy 120

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

Pharmacy 238

Pharmacy Doctors Doctor Sales 238

STAT News

FEBRUARY 6, 2023

We are searching for new pen pals … Now that its blockbuster immune-disease therapy Humira is facing lower-priced competition, AbbVie is turning to a pair of next-generation successors to replenish the billions of dollars in sales that will be lost, The Wall Street Journal writes. Continue to STAT+ to read the full story…

Sales 98

Sales Doctors Doctor Production 98

pharmaphorum

DECEMBER 8, 2021

Personal relationships have been the dominant force in sales for generations but the pandemic has ripped up this conveyer belt of convenience. The pharmaceutical industry became stuck in a groove of letting doctor-rep relationships obscure the challenge of delivering complex information in perfectly pitched presentations.

Sales 98

Sales Marketing Doctors Doctor 98

Pharmaceutical Technology

SEPTEMBER 5, 2022

The information contained within the download document is designed for pharmaceutical executives, marketing managers, product managers, sales and marketing executives, medical representatives, software engineers, developers, business development executives and any other individual involved in the direct-to-consumer pharmaceutical marketing industry.

Marketing 130

Marketing Compliance Doctors Doctor 130

World of DTC Marketing

APRIL 23, 2021

There is still much to emphasis on doing things that deliver sales rather than helping patients. Patients are finally returning to their doctors, and some DTC people really believe they will go to their doctor and ask for an Rx.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

World of DTC Marketing

JANUARY 18, 2021

Before COVID-19, 64% of meetings with pharma sales reps were held in person. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways. And, in fact, 61% said they are interacting with pharma sales reps more during COVID-19 than they did before.

Marketing 173

Marketing Sales Pharma Companies Doctors 173

Pharma Marketing Network

JUNE 12, 2020

Just like the sales reps who approach each doctor a little differently, you should approach each market a little differently. It was always confusing on how to best support sales reps in ways that would help them break through the clutter of a doctor’s busy day. Would you spend the same amount of time and resources?

Marketing 75

Marketing Doctors Doctor Sales 75

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 6, 2022

4our: Do they regularly go to their doctor and have a specific HCP they trust? ” Too many DTC marketing people have come from the sales force and have a sales mentality at a time when people don’t want the hard sales pitch. 2wo: Are they more/less active on social media?

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

MARCH 11, 2021

The pandemic has had a significant impact on mental health, according to Jefferies, with doctors questioned in a small survey expecting an increase in anxiety and mood disorders. Pipeline IPF drugs from FibroGen, Galapagos and PureTech could also generate sales if approved during the COVID recovery period, the analysts said.

Sales 104

Sales Production Pharma Companies Doctors 104

pharmaphorum

JANUARY 8, 2021

According to the figures compiled in the third quarter of last year, pharma brands were projected to spend around $10 billion in 2020 on digital advertising aimed at all groups including doctors, a compound annual growth rate of more than 13% since 2014. They are going to share content ahead of meetings.

Marketing 82

Marketing Doctors Doctor Pharma Companies 82

pharmaphorum

JULY 4, 2022

Consultants, doctors, and nurses are overworked, stressed, and tired. Simply blitzing doctors and consultants with as much information as possible fails to drive engagement when many healthcare professionals struggle to stay on top of the information required to excel in their day-to-day jobs.

Doctors 59

Doctors Doctor Nurses Sales 59

The Pharma Data

MARCH 23, 2021

Reinhardt was asked about the company’s $678 million settlement last year with the United States Government, which resolved claims that during the time period from 2002 to 2011, Novartis used certain promotional programs as a way improperly to induce doctors to prescribe Novartis products, in violation of US anti-kickback law.

Doctors 52

Doctors Doctor Sales Containment 52

pharmaphorum

NOVEMBER 25, 2020

This will be helped by a new 300mg pre-filled syringe and auto-injector have halved administrations, although there is an intravenous option for administration by doctors treating US Medicare patients. But the analysts said that sales growth will continue despite the headwind thanks to “underappreciated” drugs in the late-stage pipeline.

Sales 119

Sales Drugs Doctors Doctor 119

STAT News

APRIL 4, 2023

health regulators to be prescribed for losing weight and keeping it off, Mounjaro could be one of the highest-selling drugs of all time with annual sales exceeding $25 billion. One diabetes doctor called it a “King Kong” of diet drugs. In the coming months, it is widely expected to get the go-ahead from U.S.

Drugs 98

Drugs Doctors Doctor Sales 98

pharmaphorum

OCTOBER 19, 2022

No doctor wakes up in the morning asking what your brand can do for them. Delivering these materials in the proper format, however, requires a keen understanding of providers’ educational needs, learning science, and creative storytelling. The post Every scientific message has a story. appeared first on.

Branding 97

Branding Sales Doctors Doctor 97