Tue.Jul 21, 2020

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Digital metrics that count

World of DTC Marketing

QUICK READ : Pharma seems to be making great progress in the use of digital marketing to reach HCP’s but when it comes to consumers they still rate near the bottom. Not only does pharma spend too much on paid media, without adequate measurement, but they also don’t invest enough in their product website development and testing. Attention on the Internet is at a premium, even for online health seekers.

Branding 131
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PBM-Owned Specialty Pharmacies Expand Their Role In—and Profits From—the 340B Program

Drug Channels

Last week, I documented that nearly half of U.S. pharmacies now participate in the 340B Drug Pricing Program. Below, we update our exclusive analysis of the biggest specialty pharmacies within 340B. The four largest specialty pharmacies are owned by CVS Health, Cigna’s Express Scripts business, UnitedHealth Group’s OptumRx business, and Walgreens Boots Alliance/Prime Therapeutics.

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Lost Your Job or Your Insurance Due to COVID-19? Why You Should Report Changes to the Marketplace

Triage Cancer

Have you or someone in your family lost a job? Have you lost your employer-sponsored health insurance? Triage Cancer has crucial information about your health insurance options, including shopping for a health insurance plan in the State Health Insurance Marketplace. To understand all of your options and pick the right option for you and your family, read our Quick Guide to Options When Losing Employer-Sponsored Coverage.

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Coverage Analysis: Standard of Care vs What Medicare Covers

Forte Research Systems®

A patient’s standard of care refers to an item or service done as part of their routine care. To address additional assessments outside the participant’s SOC, a coverage analysis is necessary.

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The New Age of Decentralized Clinical Trials

White paper that delves into the complex topic of Decentralized Clinical Trials and how to master them within the confines of FDA Regulations

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Marken adds multiple depot locations, boosts capacity for cell and gene

BioPharma Reporter

Marken announces the addition of two depots in the US and Ukraine, as well as logistics branches in Ireland and the Netherlands.

Gene 52
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Royal Society of Medicine convenes global Covid-19 clinical conference

Drug Discovery Today

An international Covid-19 conference to consolidate key clinical learnings from across the globe will take place online on Monday 27 July from 16.00 hrs to 18.15 hrs (UK time). Hosted by the Royal Society of Medicine, the conference will draw together an international faculty of leading clinicians to distil the evidence and consider the lessons learned from the respiratory, cardiovascular and neurological responses to Covid-19.

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Nottingham researchers set to work on bacteria study to find first Covid-19 antiviral drug

Drug Discovery Today

Molecular microbiologists at the University of Nottingham are working with biotech firm Cyanetics and Public Health England (PHE) to discover a novel antiviral medication to effectively treat Covid-19.