AI in pharma: Can it be used in DTC?
World of DTC Marketing
FEBRUARY 7, 2021
SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. According to Forbes AI can be used within pharma for: Digital Therapeutics / Personalized Treatment/Behavioral Modification – This can be effectively used to assist and identify individuals to provide early insight into the condition – such as gum condition , accuratel
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