Tue.Jul 23, 2019

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST. Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.

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eConsent: What it is and Why your eClinical Software Should Have it

Crucial Data Soutions

The healthcare industry is not lacking in buzzwords or new tech terminology as of late. eConsent, short for electronic informed consent in clinical research, is one of the terms that seems to be here to stay. According to the Food and Drug Administration (FDA), eConsent refers to the “use of electronic systems and processes that may employ multiple electronic media, including text, graphics, audio, video, podcasts, passive and interactive Web sites, biological recognition devices, and card rea