No, DTC Pharma Ads Won’t Disappear Anytime Soon
World of DTC Marketing
JUNE 19, 2025
Critics of direct-to-consumer (DTC) pharma advertising have called for a ban. They argue it misleads patients, drives up drug costs, and pushes people to pressure doctors for drugs they may not need. They’re not wrong about the consequences, but they’re also ignoring a core reality: DTC marketing isn’t going anywhere in the U.S. anytime soon. Why? Because too many influential players benefit from the status quo. 1.
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