Sun.Jun 15, 2025

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Sorry, Bernie, but DTC Ads Inform and Educate—They Don’t Drive Unnecessary Prescriptions

World of DTC Marketing

Direct-to-consumer (DTC) pharmaceutical advertising is often caught in the crossfire of political debates. Senator Bernie Sanders, among other critics, has repeatedly asserted that DTC ads inflate healthcare costs by driving unnecessary prescriptions. But is this perspective supported by evidence? The reality tells a different story. DTC Ads Empower Patients Through Education Contrary to popular critiques, DTC advertisements serve as a crucial educational tool, enabling patients to engage more p

Doctor 195
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Video Consultations Offer Faster, More Affordable, and Eco-Friendly Care for Patients

Scienmag

A groundbreaking study from Amsterdam University Medical Center (Amsterdam UMC) has provided compelling evidence that video consultations between surgeons and patients are just as effective as traditional in-person visits when preparing for major abdominal surgery. Published in The Lancet Digital Health, this multicenter, randomized controlled trial demonstrates that virtual consultations do not compromise information transfer, patient satisfaction, or clinical communication quality.

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Advice for trying GLP-1 drugs for weight loss from a doctor who's been there

NPR Health - Shots

Former FDA chief Dr. David Kessler says the new weight-loss drugs are a powerful tool to fight obesity. But they come with pitfalls. Here's his tips for how to use them successfully.

Doctors 110
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EAACI: Dupixent Supersedes Xolair in CRS w/ Nasal Polyps and Asthma Phase 4 Head-to-Head Study

The Pharma Data

Sanofi and Regeneron’s Dupixent Shows Superiority over Xolair in First-Ever Head-to-Head Phase 4 Study in Patients with Severe Chronic Rhinosinusitis with Nasal Polyps and Co-existing Asthma Sanofi and Regeneron Pharmaceuticals, Inc. today presented new and significant data demonstrating the superiority of Dupixent® (dupilumab) over Xolair® (omalizumab) in a first-of-its-kind, head-to-head, Phase 4 study in adults with severe chronic rhinosinusitis with nasal polyps (CRSwNP) and co-existing asth

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How to Turn “Check-the-Box” Compliance Trainings Into Real Learning

Speaker: Brian Richardson, Brian Richardson, Founder and CEO of Richardson Consulting Group

Let’s face it—most ethics and compliance training programs aren’t winning awards for engagement. But that doesn’t mean they can’t be effective, captivating, and maybe even enjoyable! Join learning design expert Brian Richardson for a dynamic session on how to breathe new life into your ethics and compliance training. We'll explore innovative strategies to bring traditionally dry topics to life, making them resonate with learners and drive tangible change.

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Launching the 2025 U.S. Clinical Trials Patient Survey

Velocity Clinical Research

At Velocity Clinical Research, we’re proud to be one of the largest clinical trial patient networks in the world, with access to over one million patients in our database across more than 70 integrated sites. That scale puts us in a unique position to listen, learn, and lead—and it’s why we’re excited to share insights from our latest nationwide patient survey.

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QIAGEN and Incyte Partner on Companion Dx for Mutant CALR MPNs

The Pharma Data

QIAGEN and Incyte Forge Global Collaboration to Develop Companion Diagnostic Panel for Patients With Mutant CALR-Positive Myeloproliferative Neoplasms QIAGEN N.V. and Incyte today announced a significant new collaboration aimed at improving the standard of care for patients battling myeloproliferative neoplasms (MPNs) — a group of rare but serious blood disorders — by developing a novel, multimodal diagnostic panel designed to aid clinician decision-making and enable the delivery of more persona

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Genmab: Epcoritamab Combo Shows High Response in Transplant-Eligible R/R DLBCL

The Pharma Data

Genmab Presents Positive Epcoritamab Combination Data in Relapsed or Refractory DLBCL Eligible for Autologous Stem Cell Transplantation Genmab A/S today shared new and highly promising data from its Phase 1b/2 EPCORE® NHL-2 trial (Arm 10, NCT04663347) evaluating its T-cell-engaging bispecific antibody, epcoritamab, in combination with rituximab, ifosfamide, carboplatin, and etoposide — a regimen collectively known as R-ICE — in adult patients with relapsed or refractory (R/R) diffuse large B-cel

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Pharma Email Marketing Solutions for Large Lists

Pharma Marketing Network

Managing large email lists in the pharmaceutical industry is no small feat. So, how do leading brands make their pharma email marketing campaigns not only compliant—but effective—at scale? Imagine managing a stadium-sized audience where each person expects personalized, relevant communication—and regulators are watching every move. That’s what email marketing looks like in pharma.

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Sarepta Strengthens ELEVIDYS Safety Measures for Non-Ambulatory Duchenne Patients

The Pharma Data

Sarepta Takes Action to Strengthen ELEVIDYS Safety Measures in Non-Ambulatory Duchenne Patients Sarepta Therapeutic a leading innovator in precision genetic medicine for rare disorders, today provided a significant safety update for ELEVIDYS (delandistrogene moxeparvovec-rokl). ELEVIDYS is currently the only U.S. Food and Drug Administration (FDA)-approved gene therapy for the treatment of Duchenne muscular dystrophy (DMD).

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A Closer Look At HIV Prevention Medication

Pharma Marketing Network

What if one pill a day could protect you from HIV? Thanks to modern medicine, HIV prevention medications are not only real—they’re reshaping public health and empowering people to take control of their sexual wellness. Although HIV awareness has improved, misconceptions still cloud the public’s understanding of prevention strategies. Some people don’t know these options exist, while others misunderstand how they work or who they’re for.

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Clinical Research White Paper – Enhancing Transparency & Efficiency Throughout the Trial Lifecycle

Enhancing Transparency & Efficiency Throughout the Trial Lifecycle for AI Readiness

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TALVEY + TECVAYLI Provide Durable Responses in Extramedullary Multiple Myeloma

The Pharma Data

Johnson & Johnson’s RedirecTT-1 Study Shows Durable Responses in Heavily Pretreated Multiple Myeloma Patients with Extramedullary Disease Johnson & Johnson today presented new and promising data from its Phase 2 RedirecTT-1 study evaluating the investigational combination of TALVEY® (talquetamab-tgvs) and TECVAYLI® (teclistamab-cqyv) — two first-in-class, FDA-approved bispecific antibodies — in patients battling triple-class exposed (TCE) relapsed or refractory multiple myeloma (RRMM) wi

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Continuous Medical Knowledge Assessment Progress Report Score and Hospitalized Patient Outcomes

JAMA Internal Medicine

This cross-sectional study measures associations between the first end-of-year American Board of Internal Medicine Longitudinal Knowledge Assessment progress report scores and patient outcomes among hospitalists.

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Intellia Reports Positive 3-Year Phase 1 Data for Lonvo-z in Hereditary Angioedema

The Pharma Data

Intellia Therapeutics Reports Positive 3-Year Phase 1 Data for Lonvo-z in Hereditary Angioedema — Highlights Durable Benefit and Safety Intellia Therapeutics, a leading clinical-stage genome-editing biotechnology company, today presented updated and extensive follow-up data from the Phase 1 portion of its ongoing Phase 1/2 study evaluating lonvoguran ziclumeran (lonvo-z, also known as NTLA-2002) in patients with hereditary angioedema (HAE).

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Intellia Therapeutics Announces Positive Three-Year Data from Phase 1 Trial of Lonvoguran Ziclumeran (lonvo-z) in Patients with Hereditary Angioedema (HAE) at the European Academy of Allergy and Clinical Immunology Congress

BioTech 365

Intellia Therapeutics Announces Positive Three-Year Data from Phase 1 Trial of Lonvoguran Ziclumeran (lonvo-z) in Patients with Hereditary Angioedema (HAE) at the European Academy of Allergy and Clinical Immunology Congress Intellia Therapeutics Announces Positive Three-Year Data from Phase 1 Trial … Continue reading →

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Can Your Organization Spot a Conflict Before It’s a Crisis?

Speaker: Amie Phillips Pablo, VP, Corporate Compliance & Privacy Officer at Novo Nordisk

In today’s complex healthcare environment, navigating third-party relationships has become even more challenging—whether it’s vendor relationships, employee activities, or patient-facing interactions. Left unmanaged, these conflicts can compromise trust, regulatory compliance, and even organizational reputation. So, how can healthcare teams stay ahead?

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Roche shares Elevidys safety update in non-ambulatory Duchenne muscular dystrophy patients

The Pharma Data

Roche Suspends Elevidys Dosing in Non-Ambulatory DMD Patients Amid Safety Concerns Roche today announced a significant update to its dosing guidelines for Elevidys™ (delandistrogene moxeparvovec), following a careful reassessment of its benefit-risk profile in non-ambulatory patients with Duchenne muscular dystrophy (DMD). This update comes after two cases of fatal acute liver failure (ALF) were reported in non-ambulatory DMD patients who received Elevidys, a phenomenon that underscores the ongo

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Adverse Liver Outcomes, Cardiovascular Events, and Mortality in Steatotic Liver Disease

JAMA Internal Medicine

This cohort study compares the risks of adverse liver outcomes, major adverse cardiovascular events, and all-cause mortality across steatotic liver disease subtypes.

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STAT+: Sarepta reports second patient death after treatment with Duchenne gene therapy

STAT News

Sarepta Therapeutics said Sunday that it was halting shipments of its Duchenne muscular dystrophy gene therapy for patients who can no longer walk, following the death of a second person who received the treatment. Sarepta disclosed the first patient death — a 16-year-old boy — in March. Both occurred from acute liver failure, a side effect that has been seen with other gene therapies.

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Investigational combination of first-in-class bispecific antibodies TALVEY®▼ (talquetamab) and TECVAYLI®▼ (teclistamab) shows deep and durable responses in heavily pretreated multiple myeloma patients with extramedullary disease

BioTech 365

Investigational combination of first-in-class bispecific antibodies TALVEY®▼ (talquetamab) and TECVAYLI®▼ (teclistamab) shows deep and durable responses in heavily pretreated multiple myeloma patients with extramedullary disease Investigational combination of first-in-class bispecific antibodies TALVEY®▼ (talquetamab) and TECVAYLI®▼ (teclistamab) shows deep and durable … Continue reading →

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White Paper - A Roadmap to AI Data Readiness in R&D Labs

Download this comprehensive guide to AI and ML in the R&D Laboratory Setting.

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Study Reveals: 1 in 12 Workers in the UK Face Threats or Violence on the Job

Scienmag

A groundbreaking new study reveals that violence and fear of violence in the workplace are far more pervasive and damaging than previously understood, painting a sobering picture of the modern labor environment. According to the research, co-authored by experts Dr Vanessa Gash from City, St George’s, University of London and Dr Niels Blom from the University of Manchester, one in twelve workers across various industries in the United Kingdom has faced threats, insults, or physical attacks at wor

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QIAGEN and Incyte Announce Precision Medicine Collaboration to Develop Companion Diagnostics for Patients With Mutant CALR-expressing Myeloproliferative Neoplasms (MPNs)

BioTech 365

QIAGEN and Incyte Announce Precision Medicine Collaboration to Develop Companion Diagnostics for Patients With Mutant CALR-expressing Myeloproliferative Neoplasms (MPNs) QIAGEN and Incyte Announce Precision Medicine Collaboration to Develop Companion Diagnostics for Patients With Mutant CALR-expressing Myeloproliferative Neoplasms (MPNs) QIAGEN to … Continue reading →

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Activity-Based Costing Meets Simulation in Laser 3D Printing

Scienmag

A groundbreaking study from researchers B. Karaş and A. Shokrani has introduced an innovative approach to understanding the costs associated with laser powder-bed additive manufacturing (LPBFAM), a leading-edge technology revolutionizing the production landscape. Published in the esteemed journal npj Advanced Manufacturing, this research combines the financial rigor of activity-based costing (ABC) with the dynamic insights of discrete event simulation (DES) to deliver an unprecedented analytical

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Roche to advance prasinezumab into Phase III development for early-stage Parkinson’s disease

BioTech 365

Roche to advance prasinezumab into Phase III development for early-stage Parkinson’s disease Roche to advance prasinezumab into Phase III development for early-stage Parkinson’s disease Results from Phase IIb PADOVA and longer term follow-up data suggest clinical benefit on top of … Continue reading →

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Bridging Innovation & Patient Care: The Growing Role of AI

Speaker: Simran Kaur, Co-founder & CEO at Tattva.Health

AI is transforming clinical trials—accelerating drug discovery, optimizing patient recruitment, and improving data analysis. But its impact goes far beyond research. As AI-driven innovation reshapes the clinical trial process, it’s also influencing broader healthcare trends, from personalized medicine to patient outcomes. Join this new webinar featuring Simran Kaur for an insightful discussion on what all of this means for the future of healthcare!

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What is the Pharma Marketing Network?

Pharma Marketing Network

In an industry where trends shift rapidly and regulations tighten often, having access to expert insight and reliable peer connections is vital. That’s where the Pharma Marketing Network comes in. For over two decades, the Pharma Marketing Network has served as a central hub for pharmaceutical, biotech, and life sciences professionals focused on marketing, branding, and digital innovation.

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Genmab Announces Epcoritamab Investigational Combination Therapy Demonstrates High Response Rates in Patients with Relapsed or Refractory (R/R) Diffuse Large B-Cell Lymphoma (DLBCL) Eligible for Autologous Stem Cell Transplantation (ASCT)

BioTech 365

Genmab Announces Epcoritamab Investigational Combination Therapy Demonstrates High Response Rates in Patients with Relapsed or Refractory (R/R) Diffuse Large B-Cell Lymphoma (DLBCL) Eligible for Autologous Stem Cell Transplantation (ASCT) Genmab Announces Epcoritamab Investigational Combination Therapy Demonstrates High Response Rates in … Continue reading →

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People told my dad not to bother educating his 4 daughters. He didn't listen

NPR Health - Shots

On Father's Day, Esther Ngumbi thinks of the sacrifices her Kenyan dad made to ensure that not only his son but his four daughters got an education. He'd say, "I choose to educate you, my girls.

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Translational Data Illustrate a Mechanism of Greater Potency with Verekitug, a Novel Antibody Antagonist of the TSLP Receptor

BioTech 365

Translational Data Illustrate a Mechanism of Greater Potency with Verekitug, a Novel Antibody Antagonist of the TSLP Receptor Translational Data Illustrate a Mechanism of Greater Potency with Verekitug, a Novel Antibody Antagonist of the TSLP Receptor – Pharmacology modeling data … Continue reading →

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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I’m Stepping Away. Can You Cover for Me?—Supporting Faith-Based Practices

JAMA Internal Medicine

This essay describes the author’s lived experience with balancing religious practices with practicing medicine.

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Sarepta Provides Safety Update for ELEVIDYS and Initiates Steps to Strengthen Safety in Non-Ambulatory Individuals with Duchenne

BioTech 365

Sarepta Provides Safety Update for ELEVIDYS and Initiates Steps to Strengthen Safety in Non-Ambulatory Individuals with Duchenne Sarepta Provides Safety Update for ELEVIDYS and Initiates Steps to Strengthen Safety in Non-Ambulatory Individuals with Duchenne – The Company is developing an … Continue reading →

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A doctor fired by RFK Jr. from the national vaccine advisory board speaks out

NPR Health - Shots

Health Secretary Robert F. Kennedy Jr. fired all the people serving on a national vaccine advisory board. NPR's Ayesha Rascoe speaks to Edwin Asturias, one of the doctors who was sacked.

Doctors 53
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Prothena’s Partner Roche to Advance Prasinezumab into Phase III Development for Early-Stage Parkinson’s Disease

BioTech 365

Prothena’s Partner Roche to Advance Prasinezumab into Phase III Development for Early-Stage Parkinson’s Disease Prothena’s Partner Roche to Advance Prasinezumab into Phase III Development for Early-Stage Parkinson’s Disease Data from Phase IIb PADOVA study and longer term follow-up data suggest … Continue reading →

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Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model