Tue.Jul 01, 2025

article thumbnail

A New Era in Pharma DTC Marketing: Trust Over TV Spots

World of DTC Marketing

For decades, the image of pharmaceutical direct-to-consumer (DTC) marketing has been defined by glossy TV commercials: smiling patients, soft music, lengthy lists of side effects spoken at a rapid pace, and vague promises of a better life. But that era is quickly becoming obsolete. We’re entering a new era of pharma DTC marketing—one grounded not in big ad budgets and prime-time placement, but in trust, transparency, and easy-to-understand health information.

Marketing 252
article thumbnail

July 1, 2025: As Their Studies Wrap Up, Researchers Share Lessons for Pragmatic Trials

Rethinking Clinical Trials

A key feature of the NIH Pragmatic Trials Collaboratory is its culture of learning and knowledge sharing among investigators who are planning and conducting pragmatic clinical trials. In a session at the program’s 2025 Annual Steering Committee Meeting , a panel of investigators discussed their recently completed NIH Collaboratory Trials and their thoughts about future directions for pragmatic research.

Trials 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

STAT+: Psychedelic therapy shows promise in mid-stage study in treatment-resistant depression

STAT News

An experimental psychedelic therapy from the U.K. company Beckley Psytech significantly reduced symptoms of treatment-resistant depression in a mid-stage trial, newly released data show, raising expectations for a class of drugs racing toward potential approval by U.S. regulators.  Companies like Beckley, Atai Life Sciences, and Compass Pathways — the first two are in the process of merging — are now vying to bring psychedelic therapies to market at a time when the regulatory

article thumbnail

Near-Infrared Activated Chemically Induced CRISPR

Scienmag

In a groundbreaking advancement poised to revolutionize the field of gene editing, researchers have unveiled a near-infrared (NIR) light activatable chemically induced CRISPR system, marking a pivotal step toward precise, spatiotemporal control of genome engineering. This innovative platform widens the horizons of CRISPR technology by merging the unparalleled specificity and efficiency of CRISPR-Cas systems with the non-invasive, deep tissue-penetrating capabilities of NIR light.

article thumbnail

How to Turn “Check-the-Box” Compliance Trainings Into Real Learning

Speaker: Brian Richardson, Brian Richardson, Founder and CEO of Richardson Consulting Group

Let’s face it—most ethics and compliance training programs aren’t winning awards for engagement. But that doesn’t mean they can’t be effective, captivating, and maybe even enjoyable! Join learning design expert Brian Richardson for a dynamic session on how to breathe new life into your ethics and compliance training. We'll explore innovative strategies to bring traditionally dry topics to life, making them resonate with learners and drive tangible change.

article thumbnail

New insights on genetic damage of some chemotherapies could guide future treatments with less harmful side effects

Medical Xpress

Topics Conditions Weeks top Latest news Unread news Subscribe Science X Account Remember me Sign In Sign in with Forget Password? Not a member? Sign up Learn more Addiction Alzheimers disease & dementia Arthritis & Rheumatism Attention deficit disorders Autism spectrum disorders Biomedical technology Cardiology Dentistry Diabetes Diseases, Conditions, Syndromes Endocrinology & Metabolism Gastroenterology Genetics Gerontology & Geriatrics Health Health informatics HIV & AIDS Immunology Inflammato

article thumbnail

Machine Learning Detects Physician Fatigue from Clinical Notes

Scienmag

In the relentless corridors of modern hospitals, where the stakes are high and the hours unforgiving, the toll on physicians’ well-being is often unseen yet profoundly consequential. A groundbreaking study, recently published in Nature Communications , has unveiled a novel machine learning model that leverages the rich, nuanced narratives embedded in clinical notes to detect physician fatigue.

Nurses 59

More Trending

article thumbnail

Natural Sensors Illuminate the Inner Workings of Cellular Biology

Scienmag

Cornell University researchers have pioneered a groundbreaking technique that transforms the way scientists observe protein behavior within living cells. By harnessing natural cellular components as intrinsic sensors, this innovative method bypasses the traditional reliance on synthetic tags, offering an unprecedented window into the dynamic inner workings of complex biological systems.

Protein 87
article thumbnail

Beckley psychedelic hits the target, unlocking atai merger

pharmaphorum

The proposed merger between Beckley Psytech and atai is unlocked as a psychedelic for depression hits all its endpoints in a phase 2b trial.

Trials 59
article thumbnail

TMS Types Alter Brain Networks in Parkinson’s Disease

Scienmag

The complex and debilitating effects of Parkinson’s disease (PD) have long challenged both clinicians and researchers seeking effective therapeutic interventions. In a groundbreaking study recently published in npj Parkinson’s Disease , Liu, Yang, Wang, and colleagues explore the nuanced impacts of two distinct repetitive transcranial magnetic stimulation (rTMS) protocols on the brain network dynamics of patients suffering from PD.

article thumbnail

Rerouted bile acid thwarts tumor spread in colorectal cancer mouse model

Medical Xpress

Research led by the Department of General and Visceral Surgery, Faculty of Medicine, University of Freiburg, Germany has found that bile acid diversion in Roux-en-Y gastric bypass (RYGB) reduces colorectal tumor growth and metastasis independent of weight loss, potentially reshaping future cancer treatment approaches.

Medicine 118
article thumbnail

Clinical Research White Paper – Enhancing Transparency & Efficiency Throughout the Trial Lifecycle

Enhancing Transparency & Efficiency Throughout the Trial Lifecycle for AI Readiness

article thumbnail

Fast Food, Ultra-Processed Foods Linked to Breast Cancer

Scienmag

In recent years, the global rise in breast cancer incidence has propelled researchers to investigate diverse environmental and lifestyle factors that could influence risk. Among these, dietary patterns—particularly the consumption of fast foods and ultra-processed foods—have been brought into sharp focus. A groundbreaking systematic review and meta-analysis conducted by Karimi, Rabiee, Hooshmand, and colleagues provides compelling evidence linking these dietary habits to an increased risk of bre

article thumbnail

How Patient Advocacy Is Guiding Rare Disease Drug Development

Pharmaceutical Commerce

Bruce Leuchter, CEO, Neurvati, discusses the vital role of public participation in healthcare policy, highlighting how patient and caregiver insights shape drug development, regulatory decisions, and payer considerations in rare diseases.

article thumbnail

Advocacy Strategies for Trans-Inclusive Primary Care

Scienmag

In recent years, the imperative for transgender-inclusive healthcare has surged to the forefront of global health discussions, challenging traditional frameworks and demanding systemic transformation. A groundbreaking study by Blus-Kadosh and Hartal, recently published in the International Journal for Equity in Health , sheds enlightening insight into the advocacy efforts undertaken by healthcare professionals striving to foster trans-inclusive primary care.

article thumbnail

FDA approves Benlysta autoinjector for pediatric patients with active lupus nephritis

Medical Xpress

The U.S. Food and Drug Administration has approved GSK's autoinjector of Benlysta (belimumab) for subcutaneous injection in patients ≥5 years of age with active lupus nephritis who are receiving standard therapy.

article thumbnail

Can Your Organization Spot a Conflict Before It’s a Crisis?

Speaker: Amie Phillips Pablo, VP, Corporate Compliance & Privacy Officer at Novo Nordisk

In today’s complex healthcare environment, navigating third-party relationships has become even more challenging—whether it’s vendor relationships, employee activities, or patient-facing interactions. Left unmanaged, these conflicts can compromise trust, regulatory compliance, and even organizational reputation. So, how can healthcare teams stay ahead?

article thumbnail

Air Pollution Alters Proteins, Raising Child Infection Risk

Scienmag

In a groundbreaking new study published in Nature Communications , researchers have uncovered profound molecular mechanisms by which air pollution exacerbates respiratory infections in children. This work, led by Brustad, Wang, He, and colleagues, delves into the proteomic landscape altered by exposure to airborne pollutants, offering a cellular and molecular explanation for the increased susceptibility of young lungs to infectious agents.

Protein 59
article thumbnail

PHOx: An innovative, safer polymer for implantable medical devices

Medical Xpress

A scientific team from the University of Liège has just developed an innovative polymer, PHOx, which could significantly improve the safety of implantable medical devices, while being more environmentally friendly. This invention is the subject of an international patent application.

article thumbnail

Validating Self-Compassion Scale Across Gender, Culture, and Clinical Groups

Scienmag

In recent years, the concept of self-compassion has surged to the forefront of psychological research, emerging as a critical factor in mental health and emotional resilience. This rising interest has spurred the development of various tools to measure self-compassion accurately and reliably across diverse populations. One such tool, the Self-Compassion Scale-Short Form (SCS-SF), has garnered attention for its succinctness and utility.

article thumbnail

Beyond AI hype: How dynamic study forecasting is helping pharma gain control of clinical trial enrolment

pharmaphorum

Beyond AI hype: How dynamic study forecasting is helping pharma gain control of clinical trial enrolment Nicole.

article thumbnail

White Paper - A Roadmap to AI Data Readiness in R&D Labs

Download this comprehensive guide to AI and ML in the R&D Laboratory Setting.

article thumbnail

Revealing Memorization Amid Spurious Correlations

Scienmag

In recent years, the rise of artificial intelligence and machine learning has revolutionized numerous fields, from healthcare diagnostics to autonomous driving systems. Yet, as these models become more complex and entrenched in everyday applications, a persistent challenge remains: the delicate balance between genuine learning and inadvertent memorization.

article thumbnail

EU’s Pharma Package falls short of Europe’s goal of global competitiveness

Pharmaceutical Technology

Skip to site menu Skip to page content Switch language: translate --> PT Menu Search Sections Home News Analysis Features Comment & Opinion Projects Data Insights Sectors Clinical Trials Drug Manufacturers Therapy Area Cardiovascular Central Nervous System Immunology Infectious Disease Oncology Respiratory Pricing and Market Access Themes Artificial Intelligence Corporate Governance Cloud Cybersecurity Environmental Sustainability Internet of Things Robotics Social Responsibility Covid-19 Insigh

article thumbnail

UK MHRA Approval Received for First-In-Human Trial of Rincell-1, a First-In-Class Regenerative Cell Therapy for Sensorineural Hearing Loss

BioTech 365

UK MHRA Approval Received for First-In-Human Trial of Rincell-1, a First-In-Class Regenerative Cell Therapy for Sensorineural Hearing Loss UK MHRA Approval Received for First-In-Human Trial of Rincell-1, a First-In-Class Regenerative Cell Therapy for Sensorineural Hearing Loss Rincell-1 addresses a multi … Continue reading →

Trials 52
article thumbnail

Lower Neural Suppression in Occipital Cortex Linked to Subthreshold Depression

Scienmag

In a groundbreaking study published in Translational Psychiatry , researchers Li, Tan, Zheng, and colleagues have unveiled pivotal insights into the neural mechanisms underlying subthreshold depression, emphasizing the critical role of the occipital cortex in this condition. Their work, which challenges prevailing notions about the neural dynamics in depressive states, reveals a marked reduction in neural suppression within the occipital cortex—a region primarily associated with visual processin

article thumbnail

Bridging Innovation & Patient Care: The Growing Role of AI

Speaker: Simran Kaur, Co-founder & CEO at Tattva.Health

AI is transforming clinical trials—accelerating drug discovery, optimizing patient recruitment, and improving data analysis. But its impact goes far beyond research. As AI-driven innovation reshapes the clinical trial process, it’s also influencing broader healthcare trends, from personalized medicine to patient outcomes. Join this new webinar featuring Simran Kaur for an insightful discussion on what all of this means for the future of healthcare!

article thumbnail

Hidden bias may leave women and older adults underdiagnosed for HIV in Spain

Medical Xpress

A recent study analyzes the extent to which HIV tests are conducted following the diagnosis of an HIV indicator condition (IC) in primary care, as recommended by the World Health Organization and the European Centre for Disease Prevention and Control. The article "Implicit bias in HIV testing based on indicator conditions in primary care: a population-based study in Catalonia, Spain, 2017 to 2021" was published in Eurosurveillance and led by researchers from the IGTP's research group Centre for

article thumbnail

Bacterial Flagellar Motor Unveiled at Subnanometre Scale

Scienmag

In a revolutionary advancement in microbiology, researchers have unveiled the near-atomic in situ structure of a bacterial flagellar motor, shedding unprecedented light on the molecular adaptations that enable certain bacteria to generate extraordinary torque. This landmark study, conducted by Drobnič et al. and published in Nature Microbiology in 2025, utilizes cutting-edge cryo-electron tomography coupled with sophisticated image reconstruction techniques to visualize the flagellar motor at su

article thumbnail

Improvements to patient recovery strategies lower long-term opioid usage after colorectal surgery

Medical Xpress

Minimizing opioid exposure during and after colorectal surgery can decrease long-term opioid use in some patients, according to new research by Mass General Brigham investigators.

article thumbnail

Moderna flu vaccine shows superior results in phase 3 study

Pharma Times

Subscribe Advertise About us Follow Follow Follow Follow GO Magazine PharmaTimes Magazine Archive Web Exclusives News Competitions Appointments Business Insights Webinars Thought Leadership Moderna flu vaccine shows superior results in phase 3 study by John Pinching | 1st Jul 2025 | News Data shows mRNA-1010 could better protect adults aged 50 and above Moderna has reported positive phase 3 results for its seasonal flu vaccine, mRNA-1010, which outperformed a standard-dose licensed influenza vac

Vaccine 78
article thumbnail

From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

article thumbnail

Biotech opportunities in North Carolina, with Kyle Touchstone and Laura Rowley

pharmaphorum

Explore how North Carolina's Research Triangle is driving biotech innovation, attracting major pharma players, and strengthening local manufacturing—insights from BIO 2025 with Kyle Touchstone and Laura Rowley.

article thumbnail

Validating Cognitive Fusion Questionnaire in Chinese Adults

Scienmag

In recent years, the field of psychological assessment has witnessed a pivotal advancement through the introduction and rigorous evaluation of new measurement tools designed to elucidate complex cognitive and emotional processes. Among these innovations, the cognitive fusion questionnaire (CFQ) has emerged as a seminal instrument for quantifying the extent to which individuals become entangled with their thoughts, a phenomenon known as cognitive fusion.

article thumbnail

STAT+: RFK Jr. says he has a team working on changes to the vaccine injury compensation program

STAT News

WASHINGTON — Health secretary Robert F. Kennedy Jr. has assembled a team that he says will work on ways to expand a federal program aimed at compensating people who have been injured by vaccines, though his power to make big changes without congressional action is unclear. “We just brought a guy in this week who is going to be revolutionizing the [National] Vaccine Injury Compensation program,” Kennedy said in an interview with Tucker Carlson posted Monday.

Vaccine 135
article thumbnail

Why Conversion Rate Optimization Isn’t As Important As It Used to Be in Pharma

Pharma Marketing Network

In the fast-evolving world of digital marketing, certain practices rise and fall in perceived importance. One such strategy that has long dominated discussions is Conversion Rate Optimization. While it remains a useful tactic in many sectors, its influence in the pharmaceutical marketing landscape is no longer as vital as it once was. In a heavily regulated, highly personalized, and data-driven environment like pharma, focusing solely on conversion metrics may not capture the broader picture of

article thumbnail

Optimizing Clinical Supply Strategy: Navigating Challenges & Finding Your Ideal Model