No! DTC Ads Should Not Be Banned
World of DTC Marketing
JUNE 14, 2025
In June 2025, Senators Bernie Sanders and Angus King introduced legislation to ban direct-to-consumer (DTC) pharmaceutical advertising across all primary media channels, including TV, radio, print, digital platforms, and social media. Their argument? DTC ads are misleading, overly influential, and contribute to rising healthcare costs. The bill reflects a long-standing concern that pharmaceutical companies are too aggressive in marketing prescription drugs to the public, often at the expense of
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