pharmaphorum

APRIL 27, 2016

There are clear benefits for both Life Sciences companies and their customers in significantly improving the way they engage. Be it in terms of reputation, efficiency, profitability, or even relationship quality and longevity, engagement has and will always be the key to successful business practice. Recent exclusive research conducted in conjunction with Zephyr Health revealed that both frontline sales forces and sales management professionals want to improve engagement strategies with new tech

Life Science 52

Life Science Sales Research 52

pharmaphorum

APRIL 26, 2016

Meeting the needs of both patients, and healthcare professionals, in today's fast changing communications landscape can be challenging, particularly against the backdrop of compliance. Putting creativity at the heart of the process can be the most effective way of tackling these challenges. Although the return on investment of creativity is not always easy to measure, the value it can bring to pharma and healthcare is increasingly evident.

Compliance 52

Compliance 52