World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. While some are increasing their digital budgets, does a pancake syrup company need to spend much money? However, with pharma brands, online is essential to a successful marketing strategy. In both these areas, most pharma sites fail.

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World of DTC Marketing

MAY 13, 2021

Deloitte showed there is a significant trust gap between pharmaceutical companies and people working in healthcare. More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Drug companies advertise in medical journals because it works.

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Marketing Pharma Companies Branding Doctors 173

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. With the changes to healthcare on the horizon, the time has come to start building digital capabilities in all areas of company functions. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. It’s a mindset.

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Marketing Pharma Companies Sales Doctors 180

STAT News

SEPTEMBER 14, 2022

Drug ads have long tried to influence patients’ medical choices, directing them to “ask your doctor” if a marketed medication is right for them. But now, pharma companies have an even more powerful tool to start those conversations and turn them into prescriptions: telemedicine.

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Pharmaceutical Technology

APRIL 13, 2023

With challenges around the R&D, clinical trials, pricing, and market access for these rare disease therapeutics, big pharma often collaborates with specialist biotechnology companies as a method of de-risking the development of gene therapy products.

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Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. The post Is biotech facing a long bear market?

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Pharma Marketing Network

DECEMBER 7, 2020

Tune in now to listen to Darshan Talks Podcast, Is Off-Label Marketing by a Pharma Company a Bad Thing? The post Is Off-Label Marketing by a Pharma Company a Bad Thing? appeared first on Pharma Marketing Network.

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World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Pharmaceutical Technology

APRIL 16, 2024

The price ceiling policy has been in place for more than 20 years, but it has neither been very successful nor free of consequences for pharma companies.

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Pharma Companies Marketing 278

Drug Discovery World

NOVEMBER 11, 2022

Seven pharmaceutical companies have announced a joint initiative to reduce near-term emissions and help develop net zero health systems. . The post Pharma companies team-up to reduce emissions appeared first on Drug Discovery World (DDW). The announcement comes on the back of worsening global climate change. 1: [link] .

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World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

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World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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Delveinsight

SEPTEMBER 24, 2021

The present IgA Nephropathy market majorly revolves around immunosuppressants, including steroids, ACE inhibitors (angiotensinconverting enzyme inhibitors) and ARBs (angiotensin II receptor blockers). Pharma companies such as Calliditas Therapeutics AB, Chinook Therapeutics, Inc., million in 2020 in the 7MM. .

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Pharma Companies Marketing Protein Drugs 77

BioSpace

APRIL 15, 2024

The German bio pharma company on Tuesday announced ambitious pipeline plans that include starting 10 new Phase II and III trials over the next 12 to 18 months.

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Pharma Mirror

MARCH 31, 2022

How has the pandemic impacted the field marketing activity of Pharma companies? The post Benefits of Adopting Multichannel Marketing in Pharma appeared first on Pharma Mirror Magazine. It all started in March 2020 and it is now Jan 2022. We still can’t declare the COVID pandemic as “finished”.

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Fossil Remedies

DECEMBER 29, 2022

There are many types of pharma businesses and one can choose any of them. Launching a pcd pharma company, for example, can be a way of reaping the benefit of pharma boom. If you are running a small business in this niche, then it is time for you to invest in any of the good pharma companies.

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BioSpace

APRIL 22, 2021

Executives at pharmaceutical companies are known for receiving large salaries. When bonuses and stock options are factored into the picture, their annual compensation can jump into the range of tens of millions of dollars, like Pfizer’s Albert Bourla, Alex Gorsky from Johnson & Johnson, and Astra.

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Pharma Marketing Network

OCTOBER 18, 2023

Video marketing is a powerful tool for pharma companies to reach out to their target audience and promote their products in an engaging and impactful way. Video marketing is becoming increasingly popular and is an essential part of any pharma company’s digital marketing strategy.

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Pharma Marketing Network

OCTOBER 29, 2023

Location-based marketing, also known as geo-targeting, is an increasingly popular tool used in the pharmaceutical industry to reach customers in specific geographical areas. Geo-targeting allows pharma companies to customize their marketing efforts to reach the right customer at the right place and time.

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World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Last year I worked with a pharma company on virtual detailing. Adding Value in a Changed Value Equation.

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Creogenic Pharma

APRIL 15, 2023

The top 10 pharmaceutical companies located in Baddi, India play a crucial role in the country’s pharmaceutical industry. The Indian pharmaceutical market reached a value of around $27 billion by the end of 2017 and is predicted to experience a CAGR of over 5% for the next five years, reaching over $60 billion by 2022.

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Pharma Marketing Network

OCTOBER 3, 2023

In the ever-evolving world of digital marketing, pharma companies have a unique opportunity to revolutionize their industry. With the right strategies and tools, pharma companies can create innovative campaigns that will reach their target audience and drive sales.

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Fossil Remedies

JUNE 18, 2020

PCD Pharma Companies are those companies, which provides products to its franchise partners and also distributorship rights and monopoly of marketing for the given geographic area or location. PCD Pharma means Propoganda Distribution. Fossil Remedies presents a list of Top 10 PCD Pharma Companies in India.

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AuroBlog - Aurous Healthcare Clinical Trials blog

MARCH 17, 2024

The Department of Pharmaceuticals (DoP) has issued a new Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024, permitting pharma companies to provide brand reminders such as informational and education items and free samples to medical professionals with restrictions on sample packs and total value.

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Pharma Companies Branding Marketing Clinical Trials 153

Intouch Solutions

OCTOBER 13, 2023

Social determinants of health (SDOH) are the non-medical factors that affect people’s health. They can include the conditions in which people are born, live, learn, work, play, worship, and age 1,2 — as well as factors like economic policies and systems, development agendas, social norms, social policies and political systems.

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Pharma Mirror

APRIL 14, 2021

The role of pharma sales reps is an incredibly important part of this lifecycle from initial research to point of sale and distribution, with reps connecting the groundbreaking research and technology of pharma companies with healthcare professionals and medical establishments.

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Pharma Packaging Solutions

OCTOBER 6, 2021

Over the years, more and more pharmaceutical companies have moved away from in-house packaging operations and toward pharmaceutical contract packaging. There are plenty of reasons pharma companies have started making this shift. The post Why do Pharma Companies Outsource Pharmaceutical Packaging?

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pharmaphorum

APRIL 19, 2022

Jessica Hagen is a freelance life sciences and health writer and project manager who has worked with VR health companies, fiction/nonfiction authors, nonprofit and for-profit organisations, and government entities. The post The largest pharma company in Europe calls for interoperability appeared first on.

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Pharma Companies Life Science Clinical Research Research 111

Bio Pharma Dive

NOVEMBER 19, 2020

The deal, which has Pfizer paying as much as $70 million, is the latest in a series of moves by big pharma companies to forge a stronger position in the world's second-largest drug market.

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World of DTC Marketing

MARCH 3, 2021

SUMMARY: According to Pew Internet “Despite antibiotics’ vital role in cancer care, companies have abandoned their development in favor of more profitable drugs. Pew Internet reminds us all that, above all, the pharma industry is a business. The pharma industry is warning of the consequences of inaction. “If

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pharmaphorum

SEPTEMBER 22, 2021

The post The benefits of being a family-run pharma company appeared first on. Giacomo Chiesi is head of global rare diseases at the international healthcare firm Chiesi Group, where he leads the team developing and commercialising treatments for rare and ultra-rare diseases.

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Pharma Companies Life Science Development Production 111

Pharmaceutical Technology

JULY 6, 2022

Talks of a bear market in the biotech sector do not seem to pass, with news of companies falling into administration and layoffs becoming a recurrence. Other businesses such as Redhill Biopharma or Vincerx Pharma have also announced plans for large layoffs. The post Is biotech facing a long bear market?

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Marketing Gene Therapy Manufacturing Pharma Companies 162

Fossil Remedies

NOVEMBER 21, 2019

Because of the tremendous progress in the Indian economy, every pharma company can expect good earnings. However, when you own a PCD marketing company, then the prescription is not the sole reason behind profitability. Since the pharma market is quite dynamic, a company can reap big profits by following smart tactics.

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Delveinsight

SEPTEMBER 3, 2021

Further, there exist no curative therapies in the Charcot-Marie-Tooth disease market. The present CMT disease therapeutics market is purely based on supportive and symptomatic management that includes occupational therapies, physiotherapy, ankle-foot orthoses (AFO), and shoe inserts. The condition has no cure at hand.

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Pharma Companies Marketing Clinical Trials Clinical Trials 52

BioSpace

JULY 14, 2021

?The CMA said some pharmaceutical firms charge the NHS with excessively high prices for hydrocortisone tablets and paid off potential competitors to stay out of the market.

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Pharma Companies Regulation Drugs Marketing 98

Fossil Remedies

FEBRUARY 18, 2022

PCD Pharma Franchise is the backbone of the pharma companies. When a pharma company does great business, the associated franchise holders will also reap the benefits. Pharma franchise can be started with limited products and business can be done in a small area. What is a Franchise business?

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Drug Channels

OCTOBER 14, 2022

Today’s guest post comes from Steve Callahan, Senior Manager of Market Research at MMIT. Steve walks us through the expected Humira biosimilars launches and discusses potential responses from payers. To learn more, check out MMIT’s Strategic Launch Report & Evaluate Forecast solution. Read on for Steve’s insights.

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