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Ten pharma digital marketing facts

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 1ne: There is a direct correlation between time on site and asking for/about your product. 2wo: The biggest reason for pharma product high bounce rates is bad homepage design.

Marketing 183
Marketing Branding Pharma Production Pharma Conference 183
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The evolving role of social media in healthcare

pharmaphorum

DECEMBER 15, 2022

Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media. Social media has become an important way for HCPs to exchange ideas, information, and questions, and to learn about new products and emerging data. Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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