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4 principles for the future of pharma marketing

pharmaphorum

They had to be nurtured and cared for, despite the fact we, as pharma companies, have very limited direct access to patients. But that approach has fallen short of delivering coherent and high-quality customer experiences due to internal competition between brands, franchises, business units, etc. Principle 3: In AI we trust.

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Ep. 002 – John Mack Podcast Transcript

Pharma Marketing Network

So I would expect we’re going to find the same type of welcoming environment, maybe even more so with the pharma marketing network brand behind us. I think, you know, when we sat down, we had that lunch and I said, you know the opportunity here for us to take over the mantle and keep the pharma guy brand going.