World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The company has hired former senior health regulators to help it navigate America’s healthcare bureaucracy. . Generic drugs versus branded is also a considerable expense.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

pharmaphorum

JANUARY 16, 2023

Two top pharma companies have exited the UK’s voluntary medicines pricing agreement in protest at what the industry has said is a “punitive” system of revenue clawbacks, casting doubt on the future of the scheme in its present form.

Life Science 69

Life Science Drugs Branding Medicine 69

pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. Suchotliff sat down with Deep Dive to discuss the current state of patient centricity in pharma, some of the common foibles and misconceptions, and how pharma companies can get themselves on the right track. “I

Life Science 52

Life Science Pharma Companies Branding Development 52

pharmaphorum

JANUARY 10, 2023

Data is transforming life sciences, but many organisations are not using its full potential. Life sciences and the pharmaceutical industry are awash with data. The combination of health and data, he passionately believes, will transform life sciences. Capturing market share. Better customer experience.

Marketing 98

Marketing Life Science Sales Branding 98

pharmaphorum

DECEMBER 7, 2021

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1). For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them.

Life Science 102

Life Science Pharma Companies Branding Marketing 102

pharmaphorum

NOVEMBER 3, 2021

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner attention. Content metrics is the collection of data related to an industry or a company’s content. Read the full Veeva Systems report.

Pharma Companies 93

Pharma Companies Life Science Marketing Branding 93

Intouch Solutions

DECEMBER 7, 2022

But what should pharma companies and brands do now? As Endpoints reporter Beth Snyder Bulik noted in the article, “Twitter disarray continues, as pharma advertisers extend pauses and look around for options, but keep tweeting.”

Life Science 52

Life Science Pharma Companies Branding Marketing 52

pharmaphorum

JUNE 9, 2021

At Fishawack Health, we are always seeking opportunities to enhance our capabilities and help our life science clients navigate the new, dynamically changing healthcare environment. Meet closerlook. Meet closerlook.

Marketing 56

Marketing Life Science Branding Production 56

pharmaphorum

MARCH 4, 2022

New survey data from Press Ganey suggests that pharma may be able to get an edge by integrating physician directories into brand websites. But in 2022, with digital communication ubiquitous, pharma companies are finding another option: market to consumers, then help them select a physician. A newfound trust in pharma.

Doctors 93

Doctors Doctor Branding Pharma Companies 93

Pharma Marketing Network

FEBRUARY 10, 2022

Experts from top life sciences companies discussed strategies for more effectively engaging oncologists at the Pharma Marketing Network’s 2022 Future Forecast on January 25 th. It’s no longer enough to build brand awareness, according to the panelists. Lead with clinical education.

Branding 98

Branding Marketing Life Science Pharma Companies 98

pharmaphorum

OCTOBER 19, 2022

Emma Hyland, VP strategy, commercial content at Veeva Systems, tells us modular content is the most significant wave of innovation hitting the content world in life sciences, and rightly so because HCPs’ needs and expectations have changed. “There isn’t a one-size-fits-all for how the life sciences industry creates content.

Life Science 89

Life Science Compliance Production Pharma Companies 89

pharmaphorum

FEBRUARY 25, 2022

The past two years have shone a spotlight on the UK life sciences industry. Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. This increased brand recognition clearly acts as a double-edged sword. About the author.

Life Science 96

Life Science Vaccination Vaccine Pharmacy 96

pharmaphorum

MAY 12, 2022

People who trust pharma are more interested in using the industry’s services – making building confidence in the sector key to realising the potential of patient centricity. However, according to Jennifer Turcotte, pharma advisor in the company’s healthcare and life sciences division, there was also some good news.

Pharma Companies 96

Pharma Companies Life Science Compliance Branding 96

pharmaphorum

FEBRUARY 17, 2021

Armed with these insights, life sciences companies can develop patient-centric solutions that will lead to more successful products. One mistake many life science organizations make is waiting until it’s too late to really start listening to both patient and scientific communities. Read the full article here.

Life Science 97

Life Science Branding Genetics Trials 97

XTalks

SEPTEMBER 28, 2023

While digital media, such as short video formats on social media platforms, is being adopted by many segments and industries, pharma advertising remains more traditional, with print and TV advertising continuing to be favored by pharma companies. Outside of pharma, the list included new ads from Revlon and mobile games Dream.

Drugs 105

Drugs Allergies Branding FDA Approval 105

XTalks

MARCH 22, 2023

In October 2022, Xtalks celebrated two decades of bringing diverse stakeholders in the life science industry together through first holding physical events, then soon after, hosting exclusively online events. In that time, we’ve gone from running 25 webinars each year to over 400, working with more than 800 expert speakers each year.

Life Science 97

Life Science Drugs FDA Approval Vaccination 97

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Supplementing pharma’s social media strategy. About the author.

Clinical Trials 92

Clinical Trials Clinical Trials Life Science Marketing 92

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses. About the author.

Branding 114

Branding Doctors Doctor Compliance 114

pharmaphorum

APRIL 12, 2022

“We’ve been hearing from some clients that callbacks are a phenomenon for brands where they no longer have exclusivity,” Evans states. Lapolla states one personnel member told him they are excited pharma reps are coming back because they provide valuable information and educational materials. About the author.

Nurses 98

Nurses Branding Marketing Research 98

pharmaphorum

DECEMBER 3, 2020

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV, despite TV consumption becoming increasingly fragmented across platforms and devices. Pharma companies need to change everything,” says Chase.

Pharma Companies 60

Pharma Companies Branding Marketing Life Science 60

pharmaphorum

FEBRUARY 11, 2021

Pharma companies face many challenges when involving patients in the design of clinical trials – but doing so can have huge benefits further down the line, improving the sustainability and quality of research. There’s also that risk of a perceived coercion or influence. There’s sometimes a bit of a barrier,” he added.

Clinical Trials 90

Clinical Trials Clinical Trials Trials Clinical Research 90

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Virtual connections. Content consistency. “As Do they have the right tone?

Regulation 87

Regulation Marketing Sales Branding 87

pharmaphorum

MAY 17, 2022

As the world and the UK continues its march out of the pandemic’s shadow, the pharmaceutical and life sciences sector has been squarely in the spotlight. In the UK, the Government has often said that we are indebted to the astonishing power of life sciences, especially in the pandemic’s context.

Life Science 72

Life Science Marketing Pharma Companies Branding 72

pharmaphorum

MARCH 9, 2021

Noel says that this idea of empathy and a focus on teamwork will be key in helping companies on their “journey” to achieving digital excellence. You can no longer work in a way where marketing doesn’t speak with sales; brand managers don’t understand what’s happening with field teams, etc. About the interviewee. About Veeva Systems.

Sales 131

Sales Doctors Doctor Marketing 131

XTalks

MAY 3, 2024

While “it creates opportunities for organizations to truly look at [the patient] experience from a new lens,” she said, comms teams may find it challenging to change how they typically reach and respond to their audiences, especially as GLP-1 influencers increasingly overtake doctors as the most authoritative voices for interested patients.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

XTalks

JULY 16, 2021

Johnson & Johnson is recalling sunscreens from two of its popular brands over concerns of carcinogenic benzene contamination. The company said that while benzene is not an ingredient in any of its sunscreen products, it was detected during routine internal testing in some samples of its aerosol sunscreen finished products.

Contamination 105

Contamination Production Drugs Branding 105

pharmaphorum

SEPTEMBER 18, 2020

But although it was dubbed a “dangerous game”, some companies came out on top… On 6th April 1999, two companies with similar science-based cultures and a shared vision of the pharmaceutical industry came together to form what’s now considered as one of the top ten pharma companies in the world: AstraZeneca.

Pharma Companies 116

Pharma Companies Sales Vaccination Vaccine 116

pharmaphorum

APRIL 7, 2021

With other drugs in the pipeline too, van de Winkel said the company aims to continue to break new ground with next-generation antibody-based therapies. He notes that it already has 21 partnerships with pharma companies and will aim to keep more product rights than it did in the past. Role models.

Antibody 71

Antibody Life Science Development Regulation 71

pharmaphorum

NOVEMBER 25, 2021

As pharma rethinks its digital strategy and overall engagement model, companies should optimise the format of events to improve upon future events, and there are several ways this can be done. For example, tracking audience engagement will help companies see what works best and where improvements can be made to increase interaction.

Pharma Companies 98

Pharma Companies Production Sales Marketing 98

XTalks

MAY 13, 2021

In light of this, pharma wasted no time throwing some added cash towards TV ads. Taking advantage of the opportunity, the top ten pharma brands spent 17 percent more on TV ads in April 2020 compared to just a month prior, raising their monthly ad expenditures from $156 million to $183 million. 1. Rybelsus. million and $18.6

Insulin 104

Insulin Marketing Branding Drugs 104

pharmaphorum

SEPTEMBER 17, 2021

Other agency Gold winners were Area 23, an IPG Company, CREATION.co, earthware, MJL, Mole Digital, Wordbird with Touch, Lucid Group and Ruder Finn, Wave Healthcare Communications and Real Chemistry. Brand promotion. This is something which we plan to keep going forward.”. Full list of Gold winners. Mole digital/JCN for Huntleigh.

Gene Therapy 52

Gene Therapy Allergies Gene Life Science 52

pharmaphorum

DECEMBER 2, 2020

After the war, Pfizer continued to focus on industrial chemicals as much as medicines, producing the citric acid needed for the emerging soft drinks industry, fuelling brands like Coca Cola and Dr Pepper’s expansion in the 1880s. Despite some setbacks, Pfizer remains one of the biggest pharma companies in the world today.

Sales 128

Sales Production Drugs Marketing 128

XTalks

MAY 25, 2021

Biosimilar and interchangeable products can expand treatment options and lower drug and healthcare costs by offering a cheaper alternative with the same effectiveness; essentially a non-branded version of a biologic such as monoclonal antibodies, proteins and vaccines. percent internationally due to biosimilar competition.

Production 98

Production Drugs Marketing Sales 98

The Pharma Data

DECEMBER 17, 2020

Prior to joining Clarify, Gulati was a partner at McKinsey and Company, working with the Life Science, Medical Products and Health Systems practices in the US and EMEA. Recro – CDMO company Recro announced David Enloe as its new president and CEO. AB2 Bio – Swiss pharma company AB2 Bio Ltd.

Development 52

Development Gene Therapy Engineer Life Science 52

pharmaphorum

FEBRUARY 11, 2021

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, according to one digital transformation leader. Pharma companies really need to become patient, but also healthcare professional, centric.

Pharma Companies 87

Pharma Companies Branding Marketing Life Science 87

Drug Discovery World

AUGUST 8, 2023

According to a report by Deloitte, globally India is the third largest in the world by volume and 11th by value, comprising over 3,000 pharma companies and 10,500 manufacturing facilities 2. Similarly, The Times of India says that branded generic medicines have “long fuelled India’s pharmaceutical exports” 4.

Research 52

Research Drugs Genome Genomics 52

pharmaphorum

MAY 24, 2022

Pharma companies generate lots of data and bring in other data to support their actions but not all of it gets used which is where we come in,” says Thomas Kurian, head of new markets at Treasure Data, which powers some of the largest companies in pharmaceuticals. “The Swift Integration. “It We offer best-in-class security.

Marketing 111

Marketing Sales Life Science Pharma Companies 111