pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 74

Marketing Doctors Doctor Pharma Companies 74

World of DTC Marketing

JANUARY 1, 2022

2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted. Some of the questions I get from senior marketing people leave me speechless.

Marketing 244

Marketing Doctors Doctor FDA Approval 244

World of DTC Marketing

JANUARY 31, 2022

I s this affecting pharma? Fifteen percent of those surveyed said they trust pharma companies more than before. While the speed and intensity of vaccine development fostered trust with some patients, for others, it raised concerns around compromising safety & efficacy.

Pharma Companies 218

Pharma Companies Life Science Vaccination Vaccine 218

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. J&J did the right thing by asking for help from other pharma companies, but as I thought, COVID vaccines are a huge source of income, not helping the public defeat this pandemic. Now that people are returning.

Vaccination 253

Vaccination Vaccine Doctors Doctor 253

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. So should pharma be in the app business? First there is the cost of developing an app.

Doctors 230

Doctors Doctor Branding Development 230

Pharmaceutical Technology

MARCH 17, 2023

As the field of digital therapeutics continues to broaden, specific uses in mental health and neurology are increasingly making headway for patients and on the market. At the same time, experts are saying developers in the field need to double down on securing clinical data to allow for its continued maturation.

Production 278

Production Development Pharma Companies Marketing 278

World of DTC Marketing

SEPTEMBER 24, 2021

Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. 2wo: The new CEO needs to withdraw Aduhelm from the market until such a time that they have independent data that confirms efficacy. He has zero credibility with the HCP community.

Drugs 222

Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Doctors 212

pharmaphorum

AUGUST 4, 2020

to develop an intra-uterine sensor system and generate clinical data that could be used for European approval. If the data support European approval, the sensor would be the company’s first product on the market. ” The post VivoPlex raises funding to develop intra-uterine sensor appeared first on. .

Development 52

Development Production Pharma Companies Engineer 52

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JUNE 15, 2021

The historically high usage of telemedicine over the past year has resulted in an unprecedented inflow of cash into the sector and an increase in mergers and acquisitions among virtual care players looking to gain market share. Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks.

Doctors 193

Doctors Doctor Compliance Marketing 193

World of DTC Marketing

JUNE 24, 2021

As we have seen over the past few years, Pharma companies are a business, a regulated business, but still a business. To portray patients, mindless people who blindly believe DTC TV ads and rush to their doctor to ask for a product are inaccurate. Prescription drugs are not the same as items found in a grocery store.

Doctors 165

Doctors Doctor Production Drugs 165

pharmaphorum

FEBRUARY 3, 2022

India’s Dr Reddy’s Laboratories has joined the growing list of pharma companies that are looking to tap into the market for medical cannabis, buying German developer Nimbus Health for an undisclosed sum. The two drugs were developed by medical cannabis pioneer GW Pharma, which was acquired by Jazz last year.

Licensing 113

Licensing Licensing Marketing Sales 113

World of DTC Marketing

JUNE 27, 2022

Prediabetes increases your risk of developing type 2 diabetes, heart disease, and stroke ( Source: CDC). Two doctors said they would warn patients and follow up via phone call or another appointment. The anti-pharma crowd loves to talk about pharma companies not caring about patients and seeing them as customers.

Pharma Companies 240

Pharma Companies Doctors Doctor Development 240

World of DTC Marketing

AUGUST 10, 2021

There is a HUGE opportunity for pharma companies to help sort through all the misinformation and talk to patients as people, not sales targets. It’s reasonable to believe that, because of the COVID surge, people are once again putting off some treatments and canceling appointments with their doctors.

Production 180

Production Pharma Companies Doctors Doctor 180

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”. Market pressures.

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Sales Doctors Doctor Marketing 130

pharmaphorum

DECEMBER 21, 2021

During the course of the webinar, Keefer explained how specialty sites, with deep knowledge on one or certain groups of Rare Diseases, are crucial for further progress in drug development to progress the number of treatments available to Rare Disease patients and to provide support to those individuals. The potential to leverage genomic data.

Development 92

Development Genome Genomics Drugs 92

World of DTC Marketing

APRIL 7, 2021

Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Pfizer is even taking a step further saying they no longer need a partner in developing future vaccines. Rising costs are unsustainable despite the talk about virtual visits.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

World of DTC Marketing

JULY 16, 2020

Where is America’s pharma companies? The answer lies in the fact that they don’t want to go against an administration who takes revenge on people and companies who against what they say, even if it sounds like a rambling mental patient. And today a Doctor posted this on Twitter. Where is the AMA? Feeling good.

Pharma Companies 153

Pharma Companies Vaccination Vaccine Doctors 153

World of DTC Marketing

MAY 24, 2021

Despite advances in diagnosis and treatment, doctors still have much to learn about what triggers a cell to become cancerous and why some people who have cancer do better than others. A pharma company could spend billions developing a treatment while a product that allows people to live with cancer for decades seems elusive.

Drugs 193

Drugs Vaccination Vaccine Pharma Companies 193

World of DTC Marketing

NOVEMBER 30, 2020

During this time, it should also be noted that most pharma companies did nothing to stem the lies that lead to serious illness and death. Sure, pharma is developing vaccines that look really promising but don’t think for a minute that the financial return is not at the forefront of their development plans.

Vaccination 210

Vaccination Vaccine Scientist Pharma Companies 210

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

World of DTC Marketing

JANUARY 31, 2021

Smaller biotechs that are developing new drugs usually don’t have the resources to take new drugs to market. The venture capitalists funding them are looking for a big payday when a pharma company acquires them. In pharma R&D returns have declined to 1.8 percent—a slight decrease of 0.1 percent per year.

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In-Vivo Generic Drugs Gene Therapy Drugs 187

pharmaphorum

MARCH 15, 2022

The shift to virtual alone has already had a profound impact on all conference stakeholders: medical societies themselves, doctors, patients, commercial partners, and professional conference organisers (PCOs). Doctors want a choice. Part 2 will assess possible scenarios for 2022 and beyond. Lessons learnt 2020-2021. yes; and 15.7%

Doctors 100

Doctors Doctor Cardiology Allergies 100

pharmaphorum

JANUARY 24, 2022

Francisco Partners is picking up a range of databases and analytics tools – including Health Insights, MarketScan, Clinical Development, Social Programme Management, Micromedex and other imaging and radiology tools – for an undisclosed sum estimated to be in the region of $1 billion.

Radiology 109

Radiology Marketing Genome Genomics 109

World of DTC Marketing

APRIL 1, 2021

These same changes can also lower the chances of developing heart disease and some cancers. Where does pharma’s responsibility in this area? Most people who go to pharma product websites already have a health problem and they are looking for solutions. Too often those solutions are as simple as taking a pill.

Pharma Production 144

Pharma Production Production Pharma Companies Doctors 144

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Chhattisgarh lies in the central part of the country. For starting a new Pharma Franchise setup, you require a basic understanding of how your market operates. Are You a Retailer ? Distributor ? Wholesaler ?

Doctors 40

Doctors Doctor Production Manufacturing 40

pharmaphorum

JULY 27, 2022

It will be piloted by several DTx developers, including Mahana Therapeutics which has developed DTx for chronic health conditions like irritable bowel syndrome (IBS) and Videra Health , a specialist in online consultations and remote patient monitoring. billion in 2021.

Production 70

Production Pharma Companies Doctors Doctor 70

Pharmaceutical Technology

NOVEMBER 2, 2022

Nowadays, it is an active choice many pharma companies and service providers are taking. Sometimes, this data can be helpful in a market access setting to inform or support pricing and reimbursement procedures. For some companies, a data-driven, digital-first approach has been natural. A fresh approach.

Medicine 130

Medicine Doctors Doctor Marketing 130

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Best PCD Pharma Franchise Company: Regardless of the economic recession, the growth of the PCD Pharma Franchise sector in India has preserved that positive slope. It is possible to create the best use of the available marketplace to develop your supply chain. Distributor ? Wholesaler ?

Pharma Companies 75

Pharma Companies Production Pharmacy Doctors 75

XTalks

DECEMBER 20, 2023

These advancements and trends addressed important industry challenges and offered opportunities to foster innovations and solutions in areas including drug development, healthcare and medical devices. Novo and Lilly are hard at work to expand their manufacturing capacities to meet the skyrocketing demand for their GLP-1 blockbusters.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

pharmaphorum

OCTOBER 11, 2022

As it turned out, pharmaphorum’s launch coincided with digital’s early permeation of the healthcare industry. “[Digital] was becoming an increasing feature of our content, whether we were talking about what patients were doing in the industry, what tech companies were coming in, et cetera. Healthcare’s early digital transformation.

Pharma Companies 85

Pharma Companies Medicine Doctors Doctor 85

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. The operational and marketing skills could be developed with time, but the lack of tools can damage your business very poorly.

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. They talk to others who developed similar symptoms or problems. Hence, doctors suggest the patients these healthcare apps. They make things simple for both doctors as well as patients. Some try to device the cure as well.

Doctors 52

Doctors Doctor Pharma Production Pharma Companies 52

pharmaphorum

NOVEMBER 30, 2022

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e.

Life Science 92

Life Science Pharma Companies Sales Marketing 92