Remove tag customer-data
article thumbnail

Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

In October 2020 , Google introduced Google Analytics 4 (GA4) as its next data model to keep up with these changes while safeguarding privacy. However, marketers could still utilize standard Universal Analytics to process data. Uses events instead of session-based data.

article thumbnail

Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. An analysis of programmatic advertising data finds a disconnect between those well-intentioned efforts and the programmatic advertising campaigns that those same companies and institutions finance.

article thumbnail

AI-Powered Precision Engagement in Commercial and Medical Functions

Intouch Solutions

Pharmacovigilance : Early identification of adverse drug reactions, higher data integrity and faster response times. Precision engagement is a data-driven approach developed for marketing and sales needs. Precision engagement is a data-driven approach developed for marketing and sales needs. So, what is precision engagement?

article thumbnail

How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.

article thumbnail

Sponsored content: Why choose Bethyl antibodies for your R&D

Drug Discovery World

For over 50 years, Bethyl Laboratories (now a Fortis Life Sciences brand) has been dedicated to improving lives by supporting scientific discovery through qualified antibody products and custom services. Or, you can collaborate with our scientists to develop a custom monoclonal or polyclonal antibody, or a custom IHC or multiplex IF assay.

article thumbnail

What can pharma marketing learn from other regulated industries?

pharmaphorum

The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. When examining how companies are engaging with their customers and other stakeholders, pharma has not lagged behind. Virtual connections. Joanna Carlish.