pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes.

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pharmaphorum

MAY 17, 2021

Apellis Pharma has secured FDA approval for its complement C3 inhibitor Empaveli as a treatment for paroxysmal nocturnal hemoglobinuria (PNH) – with a label that will allow it to challenge Alexion’s established therapies directly. . billion and $1.1

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pharmaphorum

JANUARY 31, 2023

This feeling contributes to a deep mistrust in both specific branded medications and the pharmaceutical industry producing those medications. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. Pharma’s bottom line will improve.

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pharmaphorum

DECEMBER 2, 2020

Few companies embody the term ‘pharma giant’ as much as Pfizer. After the war, Pfizer continued to focus on industrial chemicals as much as medicines, producing the citric acid needed for the emerging soft drinks industry, fuelling brands like Coca Cola and Dr Pepper’s expansion in the 1880s. The era of mega-mergers.

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pharmaphorum

MAY 24, 2021

It is a newer concept for pharma marketers, however, who are now turning to modular solutions in response to the accelerated demand for content over the past year. Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. Robb DeFilippis.

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Intouch Solutions

AUGUST 25, 2021

In this POV, we evaluate the potential impact to the email channel and opportunities to continue to deliver ethical, quality email experiences and personalization for pharma customers, including healthcare providers (HCPs) and patients. ©Intouch Group 2021. Author : Devon Cross, Director, CX Strategy Consulting Partners: Julia Osmond, Sr.

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pharmaphorum

FEBRUARY 26, 2021

By most measures the single largest pharma company in the world, US-based Johnson & Johnson (J&J) is also arguably one of the most well-known drugmakers among the general public. . The acquisition included worldwide leading brands such as Listerine oral care products and the Nicorette line of smoking cessation treatments.

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pharmaphorum

NOVEMBER 19, 2021

In the second quarter alone the vaccine, branded as Comirnaty, raked in $7.8 Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. Meanwhile, China and Russia have rolled out state-owned vaccines. Pfizer/BioNTech’s vaccine dominates the market. billion and Pfizer predicts $33.5 billion in vaccine sales this year.

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XTalks

MARCH 22, 2023

The deal was surrounded by controversy as Swiss pharma Novartis was pushed out of the running by the French government, which reportedly sought to keep the companies’ combined economic power within the country’s borders. Within 2009 and 2010, Swiss pharmas Roche and Novartis acquired Genentech and Alcon , respectively.

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Intouch Solutions

JULY 27, 2021

Drug pricing is not going to disappear from legislators’ desks, and even big-business-friendly politicians have pharma in their sights. The majority of new products coming to market are specialty drugs targeting rare diseases and new breakthrough approaches to cancer treatment – but innovation comes with large price tags.

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The Pharma Data

MAY 5, 2021

Pharma showers Menendez with rare, off-cycle burst of campaign cash as Democrats eye drug pricing reforms ( STAT ). pharma spent a record $92M peddling influence during the first quarte ( Fierce ). Pharma & Biotech. Facing fresh pricing threats in D.C., inoculations ( CNBC ).

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World of DTC Marketing

JUNE 16, 2021

The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. Pharma’s primary customers is Wall Street.

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Pharmacy Checkers

JANUARY 30, 2020

Tagged the “pharma bro” for the cavalier attitude he fronted about his greed, Martin is actually currently behind bars. No, not for raising a drug price – otherwise the jails would overflow with pharma execs – but for financial fraud related to his work as hedge fund manager. That’s old news.

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Pharma Marketing Network

JUNE 8, 2020

This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. I mean probably the only real exception is in specialty pharma in terms of, underlying cost actually having gone up. Don (PMN): Hi welcome. Good morning, Dave. Dave (HR): Sure. Thanks for having me on.

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