What is Biogen and can they repair their reputation?
World of DTC Marketing
SEPTEMBER 24, 2021
Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. Many now realize that it was about the money, not the drug, and reputations are easy to lose and hard to win back.
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