7 commercial, sales, and marketing predictions for 2023
pharmaphorum
DECEMBER 23, 2022
Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. As Veeva Pulse data has shown, the use of video as an additive channel to in-person can increase promotional response three times over in-person alone.
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