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Grand Rounds September 8, 2023: The DEVICE Trial: An Embedded, Pragmatic Trial of Emergency Airway Management (Matthew Prekker, MD, MPH; Jonathan Casey, MD, MSc)

Rethinking Clinical Trials

Two devices are commonly used to perform tracheal intubation, direct laryngoscope and video laryngoscope. A direct laryngoscope is used for approximately 80% of ED and ICU intubations worldwide, and current guidelines state that use of either a direct or video laryngoscope is acceptable. for the video laryngoscope group and 70.8%

Trials 141
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Mark Cuban: Five Ways that Big PBMs Hurt U.S. Healthcare–And How We Can Fix It

Drug Channels

Read on for Mark’s unfiltered view of the PBM industry. How will the most consequential change in federal drug pricing policy affect drug pricing? Find out during Drug Channel Implications of the Inflation Reduction Act , a new live video webinar with Adam J. Feel free to add your own thoughts below or on LinkedIn.

Drugs 97
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Top New Prescription Drug Commercials on TV 2023

XTalks

While digital media, such as short video formats on social media platforms, is being adopted by many segments and industries, pharma advertising remains more traditional, with print and TV advertising continuing to be favored by pharma companies. The ad got most of its impressions on NBC.

Drugs 105
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4 Benefits of Video for the Pharma Industry

Pharma Marketing Network

Video is, without a doubt, revolutionizing the pharmaceutical industry. It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your message and results in high conversion rates. Why Video Works. The effectiveness of video lie within the data.

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Social Media ‘Kid Influencers’ Are Promoting Junk Foods

The Pharma Data

He or she may have seen the product featured on a favorite “kid influencer” video. In a new study, researchers viewed the top 50 kid influencer videos on YouTube and found that 9 out of 10 featured unhealthy foods. They can earn big profits from ads and endorsements in their videos. MONDAY, Oct.

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Bosch Develops Sensor System to Improve Construction Site Safety

Pharmaceutical Technology

The system combines robustness and a high level of functional safety even under the most difficult off-highway operating conditions. It displays the video stream from the multicamera system and adds an overlay that visually highlights the objects detected within the detection area of the radar and ultrasonic sensors.

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Cutting through the Noise

pharmaphorum

It also helped most businesses to function but two years on we need to re-focus. The multi-channel routes of digital allowed pharma sales teams and MSLs to reach clinicians and have a voice but those same clients are now deluged with emails, webinars, podcasts, virtual events and video sampling – the cut-through has been blunted.

Sales 89