Top 10 Pharma TV Ad Spenders in 2022 — Anti-Inflammatories and Diabetes Drugs Dominate
XTalks
JANUARY 27, 2023
Since 2018, annual US pharma industry advertising spending continues to register in at well over $6.5 This is likely a reflection of changing trends, namely the diversion of more cash toward digital marketing instead of linear TV advertising. million on TV advertising for its other immunology drug Skyrizi. million) 9.
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