BioSpace

JUNE 14, 2023

In a subpoena filed Monday, the state of Texas asked Pfizer to turn over all communications with Meta regarding the tech company’s advertising practices.

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Pharma Marketing Network

OCTOBER 6, 2023

Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. This article will provide an overview of programmatic advertising, its advantages for pharma marketers, strategies for precision, and challenges to consider. What is Programmatic Advertising?

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Intouch Solutions

MARCH 5, 2024

In a recent article published by Med Ad News and PharmaLive.com , Justin Chase, EVP, Media, highlights why privacy on social media comes with a price and how subscriptions are changing how we consume and advertise on social media. Like almost any conversation involving social media, there are two sides to this coin.

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Medical Xpress

JANUARY 25, 2023

Gambling advertising restriction could reduce related harms, especially on vulnerable individuals, a new review of the evidence has shown.

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Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. What is VR & AR? This could help to build trust and loyalty with customers.

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FDA Law Blog

MARCH 4, 2024

HP&M), is pleased to announce that Director Anne Walsh will be speaking at the DIA Advertising and Promotion Regulatory Affairs Conference. Walsh, with over 26 years of experience in providing counsel to the pharmaceutical and medical device industries, will provide invaluable insights into global advertising and promotion regulations.

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Scienmag

MARCH 10, 2022

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases sales and ultimately “moves the needle” in changing customer perceptions.

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STAT News

APRIL 7, 2023

During my recent maternity leave, I spent most of my hands-free time trying to figure out why my doctors were trying to give my medical data away to advertisers — even after I opted out. I care deeply about privacy, and as a professional researcher, I take meticulous notes. Read the rest…

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Pharma Marketing Network

OCTOBER 6, 2021

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Here are three ways pharmaceutical advertisers may stand to gain even more: Adelaide can Serve as a Privacy-Friendly Solution to Targeting.

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Pharma Marketing Network

SEPTEMBER 22, 2022

Since traditional advertising can be intrusive and lack targeting and customization, it is becoming less popular among advertisers and marketers. native advertising spend rose to 37% in 2021 and is expected to reach %98.59 Marketers and advertisers are reaping the benefits of native advertising. In the U.S.,

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the impact of advertisements on the industry is not always positive.

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Pharma in Brief

AUGUST 3, 2023

On July 31, 2023, Health Canada published its updated Guidance on distinction between advertising and other activities for health products (the Distinction Guidance ). Promotional messages and activities are subject to the advertising provisions of the Food and Drugs Act ( FDA ) and the Food and Drug Regulations ( FDR ).

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Antidote

OCTOBER 5, 2023

However, connecting with the right patient population is one of the biggest challenges facing clinical trials today so employing strategic clinical trial recruitment advertising strategies is imperative. In order to conduct successful medical research, it is essential to identify and enroll the right participants.

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Pharma Marketing Network

DECEMBER 17, 2021

Purely from a business and reputation standpoint, pharma, as well as the digital advertising industry, have positively benefited from this pandemic in several ways. The walled gardens of Google and Facebook have an increasingly powerful advertising competitor in Amazon. Advertisers welcome alternatives. The Cookiepocolypse.

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Intouch Solutions

MAY 5, 2023

The 4A’s Institute for Advanced Advertising Studies (IAAS) is a program for advertising professionals who want to take their skills to the next level. The IAAS is a multi-week program that focuses on advanced advertising concepts and techniques. Participants: Cara Murphy, Art Director Julia Arneson, Sr.

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Antidote

APRIL 20, 2023

When contract research organizations and pharmaceutical sponsors need to recruit patients for clinical trials, they often work with clinical trial marketing and advertising companies to reach the right candidates.

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Intouch Solutions

OCTOBER 6, 2022

Recently, Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was interviewed by Endpoints News for a feature story on whether scientific imagery is still effective in pharmaceutical advertising.

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Intouch Solutions

SEPTEMBER 13, 2022

Learn how to approach humor in pharma advertising with advice from Michelle and several other industry leaders, in the article, “ Nothing to laugh about: What happened to humor in pharma advertising? “, which can be read with an Endpoints subscription here.

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Antidote

APRIL 15, 2022

Is it possible to be creative in clinical trial advertising while following FDA guidelines , social media ad rules, and additional IRB constraints? You can create compelling ads without breaking the rules if you take the time to strategize.

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Medical Xpress

MARCH 28, 2023

You might have noticed many skin and haircare products are advertised as "paraben-free", or come across online influencers warning parabens are terrible for your health.

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Pharma Marketing Network

APRIL 12, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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Medical Xpress

NOVEMBER 14, 2022

food and beverage companies disproportionately target Black and Hispanic consumers with advertising for high-calorie, low-nutrient products, including candy, sugary drinks, and snacks, according to a new study by the Rudd Center for Food Policy & Health at the University of Connecticut.

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Scienmag

DECEMBER 21, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers.

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Medical Xpress

FEBRUARY 7, 2023

A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with low added benefit compared to drugs with high added benefit.

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Intouch Solutions

APRIL 13, 2021

Intouch executive director of craft, Nicholas Capanear says healthcare advertising is awakening to the need for craft. The post In Healthcare Advertising, Craft Isn’t Optional Anymore appeared first on Intouch Solutions.

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Intouch Solutions

JULY 14, 2023

Climate change and health inequities demand immediate attention, and pharma advertisers are uniquely positioned to drive change. Most of us who work in pharma advertising do so because we believe we can make a difference. Elevating Awareness, Inspiring Action Climate change and its impact on health inequity require urgent attention.

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Antidote

JUNE 22, 2023

Creating clinical trial marketing materials is a delicate balance — it's important to craft outreach that connects with patients and care partners, but it’s also important to adhere to the guidelines set out by the Food and Drug Administration (FDA) to receive the approval of the Internal Review Board (IRB).

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Medical Xpress

MARCH 1, 2023

Researchers from Korea Advanced Institute of Science and Technology and University of Texas at Dallas published a new Journal of Marketing article that examines whether direct-to-consumer advertising for robotics surgery is effective at swaying patients to choose it over other types of procedures.

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pharmaphorum

APRIL 30, 2021

Langland has appointed Mike Brightley as creative director for its advertising section. Brightley has more than 14 years of healthcare advertising experience and has worked for companies including Ogilvy Healthworld, PAN and was most recently associate creative director at TBWA/WorldHealth.

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Scienmag

AUGUST 10, 2020

Assistant Professor Laura Struik, who teaches in UBC Okanagan’s School of Nursing, recently published a paper examining why teens take up vaping and whether advertising capitalizes on […].

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FDA Law Blog

SEPTEMBER 23, 2021

is pleased to announce that Jeffrey Shapiro and Serra Schlanger will present at this year’s Food and Drug Law Institute virtual Advertising and Promotion for Medical Products Conference on October 13–15. Hyman, Phelps & McNamara, P.C.

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Intouch Solutions

JANUARY 26, 2021

The post Digital Wearout: Pandemic Fatigue Hits Advertising appeared first on Intouch Solutions. It’s harder than ever for healthcare messaging to have an impact on target audiences. Find out what it takes for your brand to cut through the noise and make a connection.

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BioTech 365

JANUARY 5, 2022

Asia Digital Advertising in Pharma Market Outlook 2030 – ResearchAndMarkets.com Asia Digital Advertising in Pharma Market Outlook 2030 – ResearchAndMarkets.com DUBLIN–(BUSINESS WIRE)–The “Asia Digital Advertising in Pharma Market Outlook 2030” report has been added to ResearchAndMarkets.com’s offering.

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BioSpace

JULY 25, 2023

The Federal Trade Commission’s increased scrutiny of mergers has now hit IQVIA, whose proposed acquisition of Propel Media has been challenged by the watchdog agency.

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FDA Law Blog

MAY 3, 2022

This was a segment from Lifetime Television’s “ The Balancing Act ” and signals FDA’s continuing interest in native advertising. Although not a topic taken on directly by FDA, native advertising has been overtly addressed by FTC , and sponsorship identification has been an ongoing FCC issue. This, however, is not just any video.

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Intouch Solutions

OCTOBER 12, 2021

As healthcare marketers, our work is frequently the only mass representation of chronic conditions in advertising. According to the Centers for Disease Control and Prevention , 60% of Americans have a chronic disease, and 40% are living with two or more.

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Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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