Drug Discovery World

MAY 9, 2023

Cytiva and the life sciences business of Pall Corporation have completed their integration and are now united as one business under the Cytiva brand. In January 2023, the life sciences business of Pall separated from Pall Corporation. The Pall medical portfolio will remain a market brand and part of Cytiva.

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Pharma Marketing Network

NOVEMBER 23, 2022

The life sciences industry comes with unique challenges: direct patient impacts, strict regulatory guidelines, and ever-changing laws to adhere to. In particular, the industry is scrambling for people to fill marketing roles. It’s employer branding. Think like an employee. Look to experts for guidance.

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Pharma Mirror

MAY 19, 2021

Azbil Telstar announces the appointment of Rashedi Hassan as a Sales & Marketing Manager of the subsidiary of the company in Dhaka, Bangladesh. The post Rashedi Hassan takes over Sales & Marketing management of Telstar’s subsidiary in Bangladesh appeared first on Pharma Mirror Magazine. With more than 18.

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Drug Discovery World

JULY 14, 2023

International investors are abandoning UK life sciences as excessive revenue clawback rates start to bite, according to the latest Life Sciences Competitiveness Indicators published by the government 1. While this drop is in part due to the pandemic related spike in life sciences investment in 2020 and 2021, the £7.1

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XTalks

JULY 14, 2022

There is no doubt that business-to-business (B2B) life science webinars allow you to connect with potential and current customers in a very personal way. They can also help increase your brand awareness. Read more to learn why B2B life science marketers require webinar production services from an actual webinar hosting company.

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XTalks

DECEMBER 20, 2023

In 2023, there were significant advancements and notable trends in the life sciences. Xtalks compiled a list of its top life science news and trends of 2023, which provided readers with the latest developments, information and expert insights across life science industries, including pharma, biotech and medical device.

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pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

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XTalks

JUNE 21, 2022

WhizAI brings an augmented consumer platform to the life sciences industry to deliver better, smarter and faster business decisions at lower TCO with contextual, AI-powered analytics. We can get more out of the data that is generated and collected in life sciences organizations.

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XTalks

NOVEMBER 6, 2023

In today’s competitive job market, attracting and retaining top industry talent is crucial for your company’s success. To position your organization as the employer of choice, you need a comprehensive approach that combines talent acquisition tools and employer branding campaigns.

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XTalks

JANUARY 4, 2023

In the era of increasing awareness of environmental, social and governance (ESG) policies, life science companies are starting to take notice of their benefits. ESG policies can be advantageous for small to mid-sized business-to-business (B2B) life science companies in a number of ways. Enhance Your Brand with ESG.

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Pharmaceutical Technology

MAY 2, 2023

ODAIA, a life sciences predictive analytics and commercial insights provider, has secured an investment of $25m in its Series B funding round. This software-as-a-service (SaaS) platform is also used by life science brands to launch their drugs, therapeutics and vaccines in the markets, using data-driven solution.

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FDA Law Blog

SEPTEMBER 26, 2023

(HP&M), a leader in providing legal and regulatory support to the life sciences industries, today announced the appointment of Jeff Grizzel to the newly created position of Chief Marketing Officer (CMO). I’m incredibly excited by the opportunity to work for HP&M and its amazing group of professionals.

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pharmaphorum

AUGUST 17, 2022

The latest life science competitiveness indicators (LSCIs) were published by the Office of Life Sciences (OLS) in July 2022. The life sciences ecosystem. The median number of days between marketing authorisation and medicines being made available is included too. Interest in indicators.

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XTalks

DECEMBER 14, 2022

In this week’s Xtalks Life Science podcast episode, Ayesha and the team spoke with the co-founders and co-CEOs of Amylyx, Joshua Cohen and Justin Klee, and Amylyx’s General Manager of Canada Chris Aiello, about the recent FDA approval of the company’s ALS drug Relyvrio.

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pharmaphorum

JUNE 2, 2022

The increase in drug launches and growing competition across therapy areas has made it challenging for brands and organizations to stand out from the crowd. Additionally, in 2020 , pharmaceutical organizations spent 40% more on marketing than research but reported marketing?content Develop digital native brands.

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pharmaphorum

JANUARY 10, 2023

Data is transforming life sciences, but many organisations are not using its full potential. Life sciences and the pharmaceutical industry are awash with data. Capturing market share. The combination of health and data, he passionately believes, will transform life sciences. billion in 2021 to $9.23

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XTalks

JANUARY 9, 2024

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. This capability will usher in a new era in healthcare marketing, moving beyond traditional methods that rely on past data to a future-focused approach.

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XTalks

OCTOBER 26, 2021

Employers within the life science, pharma and biotech industries should stay up to date with the latest remote hiring practises in order to attract top talent. Life science employers are still dealing with pandemic-related challenges during their remote hiring process. The Challenges of the Remote Interview Process .

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Intouch Solutions

APRIL 15, 2024

EVERSANA INTOUCH Healthware joins five full-service affiliates and four specialty affiliates serving clients across the globe with world-class strategy, next-generation branding and creative, and innovative solutions to propel the future of life science marketing. They are, however, fully owned and operated by EVERSANA.

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Intouch Solutions

JUNE 14, 2022

Recently, we were delighted to announce the EVERSANA INTOUCH brand. And that’s the purpose of our new brand launch. Together the agency network now includes more than 1,800 marketers and eight locations across North America, as well as EVERSANA’s more than 40 locations worldwide.

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Drug Channels

NOVEMBER 8, 2020

16th Annual Life Sciences Trade and Channel Strategies. That’s why the life science industry’s top experts will come together virtually on December 1-3 at Trade and Channel 2020. December 1-3, 2020 | Virtual Event www.informaconnect.com/trade-channel. Stuart Parker, Senior Director, Trade Relations, Mayne Pharma And more!

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pharmaphorum

DECEMBER 23, 2022

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. And in 2023, these investments will hopefully pay off.

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Drug Discovery World

MAY 5, 2023

The US market for medicines grew by 5% in 2022, reaching a total value of $429Bn on a net price basis. This was driven by a range of factors, including an increase in health services utilisation, which is now back to pre-pandemic levels, and the entry of new medicines into the market.

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Drug Channels

OCTOBER 19, 2020

16th Annual Life Sciences Trade and Channel Strategies. December 1-3, 2020 | Virtual Event www.informaconnect.com/trade-channel. Get ready to hit the ground running in 2021 by closing out the year at Trade and Channel 2020 !

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Intouch Solutions

MARCH 30, 2022

At Intouch, we think – a LOT – about physicians: how their work is evolving, what they need, and how life-sciences brands can help them. 2022 Pharma Marketing Trend to Watch: Musical Chairs. Employment upheaval continues for marketers, patients – and healthcare professionals.

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Intouch Solutions

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

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Intouch Solutions

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

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Intouch Solutions

SEPTEMBER 7, 2023

Promotional peer-to-peer medical education is a mainstay for all robust life-sciences brands — but unfortunately, too many marketers have an outdated impression of what it is and what it can do! Too often, it’s a generation out of date. Download it free here! Download POV

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XTalks

FEBRUARY 2, 2021

B2B marketers are preparing themselves for what lies ahead in 2021 after the fallout from the COVID-19 pandemic. . The widespread economic shutdown created a negative return on investment for marketers during the previous year. The Marketing Budget Plan. Firstly, what is a Marketing Budget?

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Intouch Solutions

OCTOBER 20, 2021

At EVERSANA, we’ve spent recent years tearing down the silos of a broken life sciences industry to reinvent commercialization. Together, we will engage the entire life sciences ecosystem in new and powerful ways. EVERSANA™ is the leading provider of global services to the life sciences industry.

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Intouch Solutions

AUGUST 17, 2021

Has the life-sciences industry ever faced a more tumultuous time? But have you reinvented your marketing? Today’s successful brands are able to influence customers with personalized experiences that demonstrate an understanding and caring for their needs.

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XTalks

AUGUST 31, 2023

As Takeda’s blockbuster attention-deficit/hyperactivity (ADHD) drug Vyvanse (lisdexamfetamine dimesylate) reached its patent cliff this month after enjoying 16 years on the market, the US Food and Drug Administration (FDA) gave approval to a slew of generics to coincide with the end of its patent protections.

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pharmaphorum

JUNE 9, 2021

At Fishawack Health, we are always seeking opportunities to enhance our capabilities and help our life science clients navigate the new, dynamically changing healthcare environment. Meet closerlook. The COVID-19 pandemic has highlighted the necessity of digital communication and the opportunities an omnichannel approach brings.

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Intouch Solutions

SEPTEMBER 13, 2023

As the world evolves at an increasing pace – technology, medical science, and more – life-sciences brands need to evolve their concept of promotional peer-to-peer medical education and what it’s capable of. It’s a mainstay of all robust life-sciences brands… Or, at least, it should be.

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Drug Discovery World

DECEMBER 6, 2023

The UK government has published new terms for the Statutory Scheme for branded medicines, which controls the prices of medicines paid by the NHS. This means that companies will pay a rebate on the sales of branded medicines to the NHS of 21.9% in 2024, 24% in 2025 and 26.8% in Spain and 8.25% in Ireland.

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Drug Discovery World

OCTOBER 9, 2023

Over twenty pharma companies have rejected the UK government’s proposed changes to the statutory scheme for branded medicines, the latest move in an ongoing disagreement between the government and industry. And will be “highly damaging to UK life sciences and NHS patients’ access to medicines”.

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Intouch Solutions

MAY 2, 2024

The launch expands our global expertise, presence and capabilities to propel the future of life science marketing. The new affiliate helps pharmaceutical, medical device and emerging biotech companies launch products globally, expand market access and solve unique geographic and market-specific challenges.

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