XTalks

AUGUST 31, 2023

Food giant Nestlé has once again claimed the top spot on the list of the world’s most valuable food brands in Brand Finance’s “Food & Drink 2023” report. To generate the report, Brand Finance conducted original market research on over 5,000 brands, covering 38 countries and 31 sectors.

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XTalks

JULY 18, 2023

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

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Intouch Solutions

MARCH 13, 2024

Our team is on the ground at SXSW 2024, and as we navigate through the bustling streets of downtown Austin, Texas — where the magic of immersive brand experiences dress the streets — we can’t help but feel the pulse of innovation surrounding us. While the general public consumes about 17 hours of media a week and 2.5

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Intouch Solutions

APRIL 30, 2024

In the dynamic realm of pharmaceuticals, market access strategy wields immense influence over a brand’s destiny. Market access is the gateway that decides whether a brand thrives or languishes. But that’s if market access strategy and stakeholder engagement is done right. Download POV

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World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

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Drug Patent Watch

JANUARY 13, 2024

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.

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XTalks

JUNE 7, 2023

The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.

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Pharmaceutical Technology

JUNE 12, 2023

Lotus Pharmaceuticals and Teraju Pharma have entered a strategic partnership to market Lotus’s products in a range of therapeutic areas in Malaysia. Teraju Pharma will be responsible for marketing and promoting the products using its relationships and infrastructure.

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Drug Patent Watch

JANUARY 29, 2024

Annual Drug Patent Expirations for SEASONIQUE Seasonique is a drug marketed by Teva Branded Pharm and is included in one NDA. There are four… The post New patent expiration for Teva Branded drug SEASONIQUE appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers.

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World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. Suppose pharma is to leap into being great at digital marketing.

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Drug Patent Watch

DECEMBER 22, 2023

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.

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pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

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Drug Patent Watch

DECEMBER 11, 2023

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and Teva and is included in two NDAs. There… The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier.

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World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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Pharma Mirror

MAY 19, 2021

Azbil Telstar announces the appointment of Rashedi Hassan as a Sales & Marketing Manager of the subsidiary of the company in Dhaka, Bangladesh. The post Rashedi Hassan takes over Sales & Marketing management of Telstar’s subsidiary in Bangladesh appeared first on Pharma Mirror Magazine. With more than 18.

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World of DTC Marketing

MARCH 10, 2021

SUMMARY: In its simplest form, a creative management platform , or CMP, is a cloud-based software that allows marketing teams to create, distribute, and measure the performance of digital advertising. The tools to design online ads are simple to use, but I do not expect DTC marketers to learn how to do this.

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Bio Pharma Dive

MARCH 27, 2023

Bracing for biosimilars? Learn how biosimilar launches differ from traditional biologics.

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World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

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Fierce Pharma

OCTOBER 17, 2023

working to tweak the Statutory Scheme for branded medicines, the Association of the British Pharmaceutical Industry is making its discontent known—and it’s managed to rally more than 20 major drugmakers to its cause. Even as pharma giants try to get a handle on the Inflation Reduction Act in the U.S., With the U.K.

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Drug Patent Watch

JUNE 29, 2022

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier. There are seven….

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Drug Patent Watch

JUNE 28, 2022

Annual Drug Patent Expirations for AUSTEDO Austedo is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug AUSTEDO appeared first on DrugPatentWatch - Make Better Decisions. It is available from one supplier. There are seven….

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XTalks

SEPTEMBER 12, 2023

Smucker Company, otherwise known as Smucker, announced its agreement to acquire Hostess Brands for a substantial $5.6 Who owns Hostess Brands now? times, based on Smucker’s projections of Hostess Brands’ 2023 outcomes. So, who owns Hostess Brands after its financial ups and downs? Yesterday, the J.M.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.

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Pharmaceutical Technology

JANUARY 23, 2023

As such, the SLE and LN marketplace is dominated by generics, and GSK’s Benlysta and AstraZeneca’s Saphnelo are the only drugs that have gained marketing approval specifically for SLE in more than 50 years. In previous years, Benlysta has managed to grow the lupus market in terms of value, having generated approximately $492.9m

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Pharma Mirror

SEPTEMBER 6, 2023

by Nataliya Andreychuk, Co-founder and CEO of Viseven Many pharma brands still shy away from marketing directly to patients, depending on conversion through healthcare providers (HCPs). And it is not hard to see why.

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Drug Patent Watch

JULY 1, 2022

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers. There are….

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XTalks

FEBRUARY 7, 2024

It’s also an excellent opportunity to support Black-owned food brands that significantly contribute to the ever-evolving culinary landscape. Let’s highlight Black-owned food brands across various categories, including desserts/confectionery, pantry staples, snacks, alcoholic drinks and non-alcoholic drinks.

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XTalks

APRIL 4, 2023

Rob’s Backstage Popcorn, a brand launched by the Jonas Brothers and consumer packaged goods (CPG) business The Naked Market, recently raised $7 million in a celebrity-backed series A funding round to support national growth at Albertsons, Kroger, Sam’s Club, Walmart and other retailers.

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World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. The post A new era of pharma marketing? Let’s back up a second, though. So what does that mean?

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World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

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Drug Patent Watch

SEPTEMBER 11, 2023

Annual Drug Patent Expirations for PROAIR+HFA Proair Hfa is a drug marketed by Teva Branded Pharm and is included in one NDA. There are… The post New patent expiration for Teva Branded drug PROAIR HFA appeared first on DrugPatentWatch - Make Better Decisions. It is available from five suppliers.

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World of DTC Marketing

MAY 13, 2021

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. The post Marketing to physicians.

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Drug Patent Watch

DECEMBER 9, 2021

Annual Drug Patent Expirations for PROAIR+RESPICLICK Proair Respiclick is a drug marketed by Teva Branded Pharm and is included in one NDA. The post New patent for Teva Branded drug PROAIR RESPICLICK appeared first on DrugPatentWatch - Make Better Decisions. It is available from two suppliers. There are….

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World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

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Medical Xpress

APRIL 19, 2023

Researchers from Johns Hopkins University published a new Journal of Marketing article that examines how receiving negative medical results might affect how people choose between generic and brand name drugs.

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Intouch Solutions

FEBRUARY 4, 2021

Is your pharma brand ready to optimize patient, caregiver, and HCP experiences in this evolving landscape? The post Brand & Market Access Leaders, Your Time Is Now appeared first on Intouch Solutions. New administration, new approach to healthcare: the old playbook isn't enough anymore.

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World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. To ignore social media trending topics around your brand is a huge mistake. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories.

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