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Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health

Pharma Marketing Network

If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. With AI, pharma marketers can finally truly personalize campaigns, increase therapy initiation and medication adherence, and deliver marketing operations efficiency at scale.

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We All Have Data. Now What?: Finding Your Edge in the Algorithmic Age

Intouch Solutions

Artificial Intelligence (AI) applications have high storage capacity demands that can easily start in the terabyte (a unit of information equal to one million million) range and scale into hundreds of petabytes (1024 terabytes). Regarding prompts, what you give AI is what you get. Same with choosing use cases for AI.

Engineer 105
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Healthcare Marketing Revolution: Swoop’s Predictive AI Targeting

XTalks

Swoop , a leader in healthcare marketing, recently introduced a groundbreaking portfolio of predictive AI targeting for pharmaceutical and life sciences advertisers. Swoop’s predictive AI segments can be seamlessly integrated into existing DTC and HCP campaigns, ensuring comprehensive audience engagement across all channels.

Marketing 104
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Health Insurance Startup CEOs’ Sky-High Compensation Figures Are Deceiving

Drug Channels

Today’s guest post comes from Leslie Small, Managing Editor, and Jinghong Chen, Reporter, at Health Plan Weekly , published by AIS Health, the journalism division of Managed Markets Insight & Technology, LLC. Access the full findings from AIS’ Healthcare Executive Compensation Survey here. d/b/a Drug Channels Institute.

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Medical Information and Pharmacovigilance: How Can You Create a Fusion of Innovation and Safety?

XTalks

Pharmaceutical companies are navigating the challenges and opportunities presented by AI-driven analytics, wearable devices and patient-generated data, redefining how adverse events are detected, reported and managed. The impact of AI, machine learning and natural language processing (NLP) on our field is profound,” Huh says.

Pharmacy 111
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Engage, Educate, Empower, Equalize: Justin Chase Talks to PharmaLive/Med Ad News

Intouch Solutions

They talked about trends in social media, about how to build relationships with patients and HCPs across platforms, and about AI’s effects, coming from the agency’s nine years of experience using AI for clients. They are, however, spending hours every day on social channels.

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STAT+: A CEO’s plan to monetize health data rescued from IBM Watson’s wreckage

STAT News

A company being built from the ashes of IBM’s Watson Health division is launching new lines of business with a much different message: The real value is in the health data, not the fancy AI engine it might eventually power.