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White paper reveals pathway for digital therapeutics use in Italy

pharmaphorum

A white paper has outlined a pathway that could allow Italy to realise the potential of digital therapeutics (DTx). The official journal of the Smith Kline Foundation, Tendenze Nuove, has published the paper entitled “Digital Therapeutics, an Opportunity for Italy” earlier this month.

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Pharma agency babble

World of DTC Marketing

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. “What we are feeling now are the effects of a historic over-reliance on the sales rep channel to the detriment of digital channels.

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A digital health roadmap for pharma, medical devices and insurance tech

pharmaphorum

COVID-19 has massively accelerated the uptake of digital health technology across the whole ecosystem, with important implications for pharma, medical device and insurance tech companies. In the white paper, expert contributors share a detailed picture of the digital trends with the greatest potential to impact the near future.

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COVID-19’s lasting impact on digital communication in healthcare

pharmaphorum

The ongoing digital transformation of the healthcare and pharmaceutical industries has been greatly accelerated during the coronavirus pandemic. Read the full white paper, Healthcare’s New Normal: COVID Speeds Shift to Digital Communications , to discover more. It has been a remarkable turnaround. And it’s here to stay.”

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Preparing for a decade of radical change in pharma

pharmaphorum

Transformational value exists at the nexus of scientific innovation, patient-centricity, regulatory and reimbursement reform, digital technology and affordability, and refers, in part, to the extraordinary advances in science seen in recent years. The post Preparing for a decade of radical change in pharma appeared first on.

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Transform patient experience with intelligent hyper-personalisation

pharmaphorum

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisation in the healthcare industry. As part of these efforts, customer experience (CX) became a key focus area to ensure customer engagement and loyalty.

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The post-pandemic evolution of pharma-doctor digital interactions

pharmaphorum

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19. COVID-19 forced an unprecedented shift towards the virtual delivery of healthcare, suddenly compelling doctors increasingly to use digital means to care for their patients.

Doctors 71