Medical Xpress

NOVEMBER 30, 2022

In magazines and books, in the news, on social media and in our conversations with each other. Attachment theory is almost everywhere.

97

97

World of DTC Marketing

DECEMBER 11, 2020

Although physicians are the most trusted information source, local news and social media are more frequent sources of vaccine information. (Mckinsey) Much of the prevailing market research on COVID-19 vaccination frames sentiment as “likely,” “unlikely,” or “neutral.”

Vaccination 227

Vaccination Vaccine Clinical Trials Clinical Trials 227

Medical Xpress

DECEMBER 5, 2022

The holiday-suicide myth, the false claim that the suicide rate rises during the year-end holiday season, persisted in some news coverage through the 2021-22 holidays, according to U.S. media data collected and analyzed by the Annenberg Public Policy Center (APPC) of the University of Pennsylvania.

98

98

STAT News

MARCH 17, 2023

health care system is facing a new and costly threat that will affect patient care and ultimately may lead to hospital closures : paying for and processing a torrent of medical record requests. The already beleaguered U.S. Read the rest…

111

111

STAT News

JANUARY 12, 2023

The new entity is given a name, an unwieldy string of letters and numbers separated by periods. There’s discussion — some of it breathless — on Twitter and in the media about the threat the new subvariant poses. People who are still following Covid-19 news worry. Read the rest…

124

124

World of DTC Marketing

NOVEMBER 24, 2020

SUMMARY : In a 2019 Pew Research Center poll, more Americans said they consider made-up news a bigger problem than terrorism, illegal immigration, racism, and sexism. Of course, the media is jumping on the WHO’s recommendation to eliminate Gilead’s product from COVID treatments.

Scientist 277

Scientist Pharma Companies Production Sales 277

World of DTC Marketing

MAY 7, 2021

At the center of The Citizen Browser Project is a custom web browser designed by The Markup to audit the algorithms that social media platforms use to determine what information they serve their users, what news and narratives are amplified or suppressed, and which online communities those users are encouraged to join.

Marketing 283

Marketing Drugs 283

Medical Xpress

APRIL 5, 2023

Teens' trust in the news they consume on social media—or lack of it—may be key to whether it supports or detracts from their well-being, according to Cornell-led psychology research.

Research 72

Research 72

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

Medicine 96

Medicine Pharma Companies Clinical Trials Clinical Trials 96

Scienmag

OCTOBER 29, 2021

Thanks to algorithms that learn about social media users’ content preferences, Facebook timelines, Twitter feeds, suggested YouTube videos, and other news streams can look startlingly different from one person’s online account to the next.

88

88

World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. They then go to both general news sites before logging into a medical website.

Doctors 143

Doctors Doctor Clinical Trials Clinical Trials 143

World of DTC Marketing

JANUARY 12, 2021

Lung cancer makes up about 13% of all new cancer diagnoses. First lets look at older audiences: Companies marketing to a senior demographic have traditionally put most of their time and money into offline media. The rate of senior Americans adopting social media is steadily increasing. I suggest a minimum of 12 point.

Marketing 155

Marketing Production Research Drugs 155

Intouch Solutions

JULY 18, 2023

Justin Chase, Executive Vice President, EVERSANA INTOUCH Media, has the expert information and advice you need! It’s gone from a news-breaking, joke-slinging, social-commentary hot spot to a place of hatred, racism and vitriol. Of course you’ve heard of Threads, the latest offering from Meta. But should you actually care?

Branding 75

Branding Marketing 75

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Direct-to-Consumer (DTC) marketing.

Clinical Trials 82

Clinical Trials Clinical Trials Life Science Marketing 82

STAT News

NOVEMBER 23, 2022

Five months after a media investigation revealed that hospitals were feeding Meta sensitive patient information through a tracking tool on their websites, prominent systems like UPMC, Advocate Aurora, and Duke Health are still contending with the resulting legal action. Continue to STAT+ to read the full story…

Doctors 111

Doctors Doctor 111

Scienmag

MAY 2, 2022

A study of thousands of stories from media outlets churning out propaganda in Ukraine’s Donbas in the years after Russia’s first invasion suggests that the Kremlin’s disinformation campaign has long neglected any coherent or convincing messaging to foster support for Russia in the war-torn region.

Research 56

Research 56

STAT News

NOVEMBER 1, 2022

In the years since the onset of the Covid-19 pandemic, many health care professionals have turned to Twitter as a way to share news and advice about public health. Back in April, World Health Organization official Mike Ryan warned about the dangers of misinformation in the wake of Musk’s Twitter deal. Read the rest…

Drugs 111

Drugs 111

Medical Xpress

NOVEMBER 30, 2022

Stories about how daily stress can negatively impact people's lives, from physical health to mental and emotional well-being, are frequently in the media. But there is good news about the experience of daily stress as people age. The findings were published in the journal Developmental Psychology.

Development 75

Development Research 75

Scienmag

FEBRUARY 7, 2022

7, 2022) — Factual corrections published on Facebook’s news feed can reduce a user’s belief in misinformation, even across partisan lines, according to a new paper published this month in the Journal of Politics. WASHINGTON (Feb.

62

62

World of DTC Marketing

AUGUST 10, 2021

Therefore, health misinformation on social media urgently requires greater action from those working in public health research and practice. The bad news is that they are often left to determine what health information is accurate and which is not. 4our: Are we listening to patients on social media to update our content as needed?

Production 180

Production Pharma Companies Doctors Doctor 180

World of DTC Marketing

JULY 1, 2021

What really surprised me was the use of social media to research Rx drugs. People do have a lot of o questions about COVID vaccines because of the conflicting messages in the media almost every day. ” Given the era of “fake news” and sensational media headlines, I can certainly understand that.

Doctors 217

Doctors Doctor Drugs Pharma Production 217

World of DTC Marketing

MAY 14, 2021

The company employs around 60 people, and roughly a third of the company appears to have accepted buyouts to leave, many citing new company policies. While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues.

Drugs 194

Drugs Production Marketing Development 194

pharmaphorum

NOVEMBER 20, 2020

COVID-19 has left us more reliant on media than ever – both the pharma industry and society as a whole. Havas Lynx Group’s 2020 white paper provides a blueprint for pharma brands to inject meaning into their media. The latter is the subject of our 2020 white paper, Media Means Business. What do we mean by ‘media’?

Branding 98

Branding Sales Marketing Doctors 98

Intouch Solutions

JUNE 29, 2023

Pinterest CEO and CMO Bill Ready and Andrea Mallard led a discussion about social media and technology’s impact on emotional wellness — specifically for Gen Z. With them was Dr. Michael Rich, founder of Digital Wellness Lab and Clinic for Interactive Media and Internet Disorders at Boston Children’s Hospital.

Branding 98

Branding 98

World of DTC Marketing

APRIL 23, 2021

QUICK READ: The MedAd News Manny Awards were last night. I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients.

Pharma Companies 188

Pharma Companies Doctors Doctor Marketing 188

Intouch Solutions

SEPTEMBER 13, 2023

Well, you don’t consume media the same way you did five years ago, do you? This rapid media evolution is just part of why complexity is on the rise: treatment algorithms are becoming more complicated, and the pace of discovery increases. It’s a mainstay of all robust life-sciences brands… Or, at least, it should be.

Branding 64

Branding Life Science Marketing Regulation 64

World of DTC Marketing

NOVEMBER 4, 2020

As social media becomes a bigger part of information gathering for health seekers they are often making bad treatment decisions based on what they read. Finally, every advertiser needs to hold Facebook, and other social media sites, accountable for bad health information. Fighting Online Health Misinformation.

Pharma Production 181

Pharma Production Production Research 181

World of DTC Marketing

JANUARY 6, 2021

I just finished reading the latest edition of MedAd News and besides being really dip pointed with the content I was extremely put back by the section on agency people speculating on the changes brought on by the pandemic. PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example.

Pharma Production 180

Pharma Production Production Marketing Drugs 180

Intouch Solutions

APRIL 15, 2024

The new affiliate will operate from multiple offices across Italy, Finland, the United Kingdom and the United States, focused on innovation, transformation and client delight. Today’s announcement comes following the October 2023 acquisition of Healthware Group , an agency and innovation consultancy headquartered in Salerno, Italy.

Life Science 52

Life Science Branding Marketing Production 52

Scienmag

JULY 6, 2022

Paris, France – July 7, 2022: Over the last few years, the term “fake news” has made its way into mainstream vocabulary. Though fabricated data and misinformation have always existed, social media has had a major effect on how information can be communicated and manipulated, and the brain plays a role in how we respond […].

55

55

STAT News

FEBRUARY 22, 2023

… Eli Lilly says that all doses of its new Mounjaro diabetes drug are now available after social-media enthusiasm about weight-loss benefits sparked a two-month-long shortage , Bloomberg News tells us. Rise and shine, everyone. The middle of the week is upon us. Have heart, though. Have a smashing day.

Drugs 98

Drugs Doctors Doctor 98

Worldwide Clinical Trials

APRIL 5, 2024

While industry partners in rare research may be engaged on LinkedIn or company websites, advocacy partners are more likely to use Facebook or other social media platforms for communication. For others, this rare day is aptly the day we honor rare disease communities. We were overwhelmed by how excited the community was to participate!

Clinical Trials 130

Clinical Trials Clinical Trials Trials Research 130

World of DTC Marketing

MAY 13, 2021

The good news is there are various sources to find some juicy data. This doesn’t just relate to fashion or hobby choices, either. It’s also highly relevant in the marketing world. One of the most essential methods to generate organic traffic is content marketing when it comes to marketing. Use the data that’s available. Build a community.

Marketing 164

Marketing 164

WCG Clinical

OCTOBER 6, 2023

Media outreach is a great tool to connect large groups of potential participants to actively enroll in clinical research studies. That’s where media outreach comes into play. The Power of Media Outreach Advertising isn’t always necessary when recruiting participants, and it does have its limits. When do they need treatment?

Clinical Research 64

Clinical Research Trials Clinical Trials Clinical Trials 64

Delveinsight

FEBRUARY 3, 2021

Among all the communication mediums, social media, in particular, has got a lot of attention and offers a huge benefit over traditional media. Amid a lot of benefits that social media provides, there are many negative aspects associated with it, which are hard to neglect. So, what fake news is?

Vaccination 52

Vaccination Vaccine Regulation Engineer 52

XTalks

JULY 14, 2021

In a press briefing on Monday, the World Health Organization (WHO) responded to questions about COVID-19 vaccine boosters that led to a flurry of misleading headlines in the media about the “dangers” of mixing and matching vaccines. Related: Disinformation Dozen: The Anti-Vaxxers Behind Most Social Media Misinformation.

Vaccination 98

Vaccination Vaccine Immune Response FDA Approval 98

World of DTC Marketing

JULY 21, 2022

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. viewers still see linear T.V. advertising frequency as “excessive.”

Marketing 266

Marketing Drugs Pharma Companies Doctors 266