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Acute lymphocytic leukaemia leads in cell therapy clinical development

Pharmaceutical Technology

Despite the market size for B-cell non-Hodgkin’s lymphoma (NHL) being at least five times that of ALL, NHL has a smaller pipeline of cell therapies. The total market for cell therapies in oncology is projected to exceed $37bn worldwide by 2028.

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Deep Dive: Market Access

pharmaphorum

It’s fair to say this is the most interesting time ever for market access. A recent analysis delves into the challenges companies face in getting digital health technologies reimbursed and presents recommendations for how they can find a smoother path to market. A long way to go” for digital health reimbursement.

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Achieving commercial excellence with data-driven decisions

pharmaphorum

How can we maximise marketing, sales, medical, access, and other teams’ efforts while making their jobs easier? Historically, competitive and market analysis data has been stored in spreadsheets. Truly understanding the competitive landscape and market environment. Who are your competitors?

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Pharma needs to give the boot to McKinsey

World of DTC Marketing

SUMMARY: This month, McKinsey agreed to pay nearly $600m to settle claims that its advice had exacerbated the deadly US opioid crisis, yet pharma views McKinsey as business gurus. That led to an insane push for profitability at all costs and fines for illegal marketing became just a line expense. This has to stop, and NOW!

Sales 154
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IBM sells off large parts of Watson Health business

pharmaphorum

A private equity group has agreed to take over most of IBM Watson Health, seven years after the business was launched with a pledge to revolutionise healthcare data analysis. Francisco said in a statement that it offers “a market leading team [that] provides its customers with mission critical products and outstanding service.”

Radiology 110
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Omnichannel Benchmarking: a new era of HCP engagement

pharmaphorum

This is particularly evident in marketing. Instead, companies are increasingly turning to omnichannel marketing to bridge gaps in communication created by the pandemic. In previous years, pharma was largely in charge of the marketing experience, sending reps to meet with customers face-to-face.

Marketing 115
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Deep Dive: Communications & Commercialisation 2022

pharmaphorum

We chart the unusual metamorphosis of pharma marketing, from patent pages to personalised apps. IQVIA’s Elizabeth Murray, Steven Ferguson, Steve How, and Martin Fox explain the importance of understanding the market landscape and aligning commercial and engagement strategies with the needs of consumers. Frontiers Health 2022.