National Geographic and EVERSANA INTOUCH Expert Explain How Drugs Are Named
Intouch Solutions
JULY 14, 2022
The recent National Geographic article, “ How drugmakers come up with evocative brand names like Viagra and Lunesta ,” published in their Science section, quotes extensively from our own Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, who has experience working in naming prescription products.
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