Are You Ready for GA4? Enhancements for Measuring Engagement
Intouch Solutions
JUNE 27, 2023
GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model.
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