Remove tag asset-approval
article thumbnail

The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Now Biogen is a shell of a company selling off assets to survive. Biogen’s failure should be a warning to other pharma companies. It should be a warning to other pharma companies. ” The U.S.

article thumbnail

What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. We’ve even seen cases where assets were not shared among the same brand teams,” Robb explains. Greater emphasis has now been placed on repurposing existing assets, ‘shoot-once-use-many-times’.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Company Spotlight: Cue Biopharma Innovates in the Immunotherapy Space with its Immuno-STAT Platform

XTalks

In 2017, the US FDA approved a CAR-T cell treatment for young adults and children with B-cell ALL. IL-2 is not only a validated T cell target, but is also an approved drug for metastatic melanoma and renal cell carcinoma. The third asset in the pipeline targets a mutated epitope of KRAS, which is a primary tumor driver.

Protein 98
article thumbnail

PFIZER REPORTS STRONG FIRST-QUARTER 2021 RESULTS

The Pharma Data

up 28%, primarily driven by continued strong demand in the metastatic and non-metastatic castration-resistant prostate cancer indications, as well as the metastatic castration-sensitive prostate cancer indication, which was approved in the U.S. The FDA action converts the 2018 accelerated approval to full approval.