The Covid cash cow – a look at the Covid vaccine sales figures
pharmaphorum
NOVEMBER 19, 2021
Indeed, the price tags for Pfizer’s and Moderna’s jabs are substantial. But Claire Gillis, CEO at VMLY&Rx, a member of WPP, says the semantics between marketing and comms can be debated but vaccine adoption is always a communications challenge. Pfizer is understood to have charged $19.50 per dose in the US and €19.50
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