Remove tag consumer-health
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Grand Rounds February 2, 2024: Strategies for Improving Public Understanding of FDA and the Products It Regulates…Why Should We Care, and What Might We Do? (Susan C. Winckler, RPh, Esq)

Rethinking Clinical Trials

Food and Drug Administration, FDA, Misinformation, Communication, Health Information Key Points U.S. From January to September 2023, the Foundation conducted in-depth research and held 5 listening sessions to learn how people consume and understand health information. Observation 2: Information vacuums breed misunderstanding.

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American health is in for a “world of hurt”

World of DTC Marketing

has also seen reversals in health improvements since 2010, partly due to increasing rates of obesity, high blood pressure, and high blood sugar. . Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. and $20 billion in health-care costs.

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Are RXBars Healthy? An In-Depth Look at the Trending Protein Bar

XTalks

RXBars have become a focal point in the protein bar sector, primarily driven by a surge in health-conscious consumers. So, what justifies such a hefty price tag and are RXBars healthy? Consuming these nutrients can decrease sugar cravings and due to their slow digestion rate, they help in feeling satiated for longer.

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Johnson & Johnson to Participate in Barclays Global Consumer Staples Virtual Conference

The Pharma Data

Johnson & Johnson to Participate in Barclays Global Consumer Staples Virtual Conference | Johnson & Johnson. Johnson & Johnson to Participate in Barclays Global Consumer Staples Virtual Conference. Johnson & Johnson to Participate in Barclays Global Consumer Staples Virtual Conference. Learn More. Our Company.

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Grand Rounds March 24, 2023: From Observational Studies to Pragmatic Clinical Trials: (Almost) A Decade of Research in PCORnet® (Erin Holve, PhD, MPH, MPP; Russell Rothman, MD, MPP; Schuyler Jones, MD; Neha Pagidipati, MD, MPH)

Rethinking Clinical Trials

We have tried to build engagement that helps us work with the CRNs and health systems to engage a broad array of stakeholders for each project we are doing. Are there ways it can work more smoothly, take advantage of technology, have more consumer information that can facilitate these efforts? For now, PCORnet®.has

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Preview of Pharma Commercials at Super Bowl 2024: From Touching Down with TUMS to Tackling Menopause

XTalks

While direct-to-consumer (DTC) TV advertising remains a mainstay marketing strategy in pharma, ads have mostly been relegated to evening hours during certain programs for older audiences. At $7 million for 30 seconds of airtime, the Super Bowl is the most expensive time and place of the year for TV commercials.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Unlike the consumer goods conglomerates of the past, who’ve grown up with traditional analogue media channels, these newer companies have been sculpted by the fact that everything is digital, so their initial touchpoints are always digitally-focused media. Focus on the customer, not the brand.

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