Remove tag customer-engagement
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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. So, are you ready to migrate to G4A to focus more on user engagement with your brand? This metric is calculated as the sum of user engagement durations per active user OR per session.

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AI-Powered Precision Engagement in Commercial and Medical Functions

Intouch Solutions

With today’s current possibilities, there is still so much more on the horizon for precision engagement, especially when combining it with the new and revolutionary Generative Pre-trained Transformers Artificial Intelligence (GPT AI). So, what is precision engagement? It uses customer insights to deliver personalized experiences.

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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.

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Grand Rounds February 9, 2024: Pragmatic Recruitment of Underrepresented Groups – Experience From the Diuretic Comparison Project (Cynthia Hau, MPH)

Rethinking Clinical Trials

DCP anticipated other customizations when expanding to regional settings. Centers did not engage in the same way or even the same way as their nearest neighbor. DCP developed an EHR-based workflows and integrated workflows within the local VA primary care setting. The study randomized 13,523 patients across the U.S.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. Engagement channels. When examining how companies are engaging with their customers and other stakeholders, pharma has not lagged behind.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

This gives them huge amounts of customer data that allows them to shape and personalise the way they engage with their customers, not least thanks to the direct-to-consumer sales model they often offer. Brands spend a huge amount of time and effort building hyper-relevant content relationships with their customers.”.

Branding 116
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Grand Rounds August 25, 2023: Pragmatic Trial of an EHR Application to Display Real-time PRO Data: Successes and Challenges (Gabriela Schmajuk, MD, MS)

Rethinking Clinical Trials

The hypothesis was that the RA PRO dashboard used during clinical encounters will increase patient engagement, foster shared decision making, and improve health outcomes for patients with RA. Building in EPIC as we did several years ago, we would not have been able to get the customization that we wanted for the dashboard.

Trials 141