Are You Ready for GA4? Enhancements for Measuring Engagement
Intouch Solutions
JUNE 27, 2023
GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. So, are you ready to migrate to G4A to focus more on user engagement with your brand? This metric is calculated as the sum of user engagement durations per active user OR per session.
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