Remove tag customer-experience-pharma
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AI-Powered Precision Engagement in Commercial and Medical Functions

Intouch Solutions

Commercial : Improved experience and communication between patients and doctors. It uses customer insights to deliver personalized experiences. No, in fact, it can be leveraged to spread the right information via an improved user experience, resulting in a better journey for both patients and caregivers.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Companies like prescription glasses firm Warby Parker, shoe brand Rothy’s and tele-dentistry’s SmileDirectClub have grown up in today’s digitally native environment and can offer some key pointers for pharma. Brands spend a huge amount of time and effort building hyper-relevant content relationships with their customers.”.

Branding 109
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What can pharma marketing learn from other regulated industries?

pharmaphorum

The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes. Virtual connections. Engagement channels.

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iOS 15 Update: Mail Privacy Protection

Intouch Solutions

This update, iOS 15, will have notable changes regarding user privacy preferences, which is a shift from prior updates focusing on user experience and interface changes. Email to HCPs and patients will not be going away anytime soon; and the iOS 15 update will not slow the development of personalized experiences in email. The result?

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. The global pandemic stifled many content production shoots and live content creation.

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker.

Doctors 52
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Prescription drug prices are out of cotrol

World of DTC Marketing

The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. Pharma’s primary customers is Wall Street.

Drugs 180