Biogen’s Alzheimer’s drug: What’s the price tag on hope?
World of DTC Marketing
JUNE 1, 2021
” For Biogen, the stakes are high as approval is likely to earn tens of millions, of to billions, in profits but is hope a reason to approve a drug over science? The first clinic; trials were everything but encouraging but so much depend ended on this drug’s approval that Biogen returned and recited the data.
Let's personalize your content