pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.

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Branding Marketing Pharma Companies Life Science 123

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

Regulation 95

Regulation Marketing Sales Branding 95

Rethinking Clinical Trials

JANUARY 31, 2024

We have continued to see the digital divide, where a small number of teams have expertise. – How do you get reliable information and data for care that is received outside of Duke? Through this partnership, we are trying to build those skills in low resource settings and build a community of practice.

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Production Development Clinical Trials Clinical Trials 161

Rethinking Clinical Trials

AUGUST 10, 2023

However, gamification could have serious negative effects, and the benefits of these games in health care would relate to how well or how poorly they’re gamified, based on data, execution, and use cases. Tags #pctGR, @Collaboratory1 The post Grand Rounds August 4, 2023: AI & ML: Want to Play a Game?

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Clinical Trials Clinical Trials Trials Medicine 130

Rethinking Clinical Trials

JANUARY 17, 2024

The committee worked with communications specialists who partnered with palliative care providers and others to draft FAQs and other communication guidance for clinician teams who were having conversations about drug allocations with patients and families. We know there is a digital gap in disadvantaged patients and elderly patients.

Clinical Trials 169

Clinical Trials Clinical Trials Antibody Trials 169

pharmaphorum

JANUARY 31, 2023

Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. As pharmaceutical companies embrace digital solutions that engage patients, we expect to see a boom in patients becoming more empowered partners in managing their conditions (Participatory Health).

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Clinical Trials Clinical Trials Trials Vaccination 52

Roots Analysis

JANUARY 28, 2024

Velocity: Big Data needs to be handled promptly as businesses generate data at an unprecedented speed, driven by the growing adoption of Internet of Things (IoT), and technologies, such as RFID tags, sensors, and smart meters are used to deal with the high velocity of data in real-time. It is loosely arranged into categories using meta tags.

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Big Data Medicine Marketing Clinical Trials 40

Delveinsight

JULY 22, 2020

Today the tech-based healthcare industry is providing many unique solutions to the patient’s care which are more efficient and effective than the traditional services. The internet is the central pillar of digital healthcare services. Emergency Care. The hospital inventory is equipped with tagged sensors.

Doctors 59

Doctors Doctor Marketing Production 59

pharmaphorum

MAY 24, 2021

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. Doing more in the digital space. Robb DeFilippis. A modular content ecosystem.

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Marketing Branding Sales Life Science 97

Rethinking Clinical Trials

MARCH 21, 2023

Goldberg Distinguished Professor and Chief of Oncology Physician-in-Chief, North Carolina Cancer Hospital Director, Cancer Outcomes Research Program University of North Carolina Slides Keywords Patient-reported outcomes, Oncology, Clinical Trials Key Points Symptoms are common in cancer care. Quality of life (QOL) was assessed at 6 months.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Research 130

XTalks

DECEMBER 21, 2022

This included greater adoption and acceptance of decentralized clinical trial models, emphasis on patient-centric approaches in trials, growing digitization of healthcare and dealing with drug manufacturing challenges. These technologies are enabling a broader shift towards the digitalization of healthcare including clinical research.

Life Science 52

Life Science Gene Therapy Gene Clinical Trials 52

XTalks

FEBRUARY 27, 2024

Despite high price tags of a couple of million dollars, gene therapy makers say they are working to ensure patients are able to access the treatments through patient assistance programs developed in conjunction with the support of governments. Sarepta hopes to clarify Elvidys’ effectiveness in older children in a confirmatory trial.

Research 59

Research Drugs Gene Therapy Clinical Trials 59

Delveinsight

DECEMBER 3, 2020

He also estimates that the global sternal closure business is currently increasing by high single-digit percentages each year. It has been speculated that modifications to the epigenome drive cell ageing, especially a process known as DNA methylation, by which methyl groups are tagged onto DNA.

Gene Therapy 52

Gene Therapy Gene Antibody Research 52

XTalks

MARCH 22, 2023

However, Alcon has since separated from Novartis in 2019 and is now operating as a standalone eye care company. In addition, nearly half of all new drugs launched between 2020 and 2021 came with a price tag of $150,000 per year, or more. Within 2009 and 2010, Swiss pharmas Roche and Novartis acquired Genentech and Alcon , respectively.

Life Science 97

Life Science Drugs FDA Approval Vaccination 97

The Pharma Data

MAY 5, 2021

Younger people filling up COVID-19 intensive care wards in Americas, PAHO says ( Reuters ). The editor of digital health’s newest journal wants to democratize medicine with data ( STAT ). Inside Vida Health’s $110M Series D & Big Push into Digital Mental Health ( The Health Care Blog ).

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Vaccination Vaccine Gene Therapy Contract Packaging 52

Pharma Marketing Network

JUNE 8, 2020

Unfortunately, having had ten friends my age or younger die by the time I was 40 gave me a very unique look into health care and some of the devastating impacts of it. We are now in a 20-yearlong economic depression for the working and middle class as a result of health care prices inflating, prices not cost.

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HR Marketing Doctors Doctor 40