Are You Ready for GA4? Enhancements for Measuring Engagement
Intouch Solutions
JUNE 27, 2023
EVERSANA INTOUCH notes that conversions are at the Event Name level. Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model. Events – Event Name and Detail replaces Event Category, Action, and Label.
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