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Risk-sharing agreements are growing at a rate of 24%

Pharmaceutical Technology

This is not the first treatment to come with a high price tag. 79% of risk-sharing agreements are finance-based According to GlobalData’s risk-sharing database, over 1,000 RSAs were made in the last decade across 28 countries and roughly 100 companies.

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. An analysis of programmatic advertising data finds a disconnect between those well-intentioned efforts and the programmatic advertising campaigns that those same companies and institutions finance.

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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

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The FDA and Aduhelm: WTF?

World of DTC Marketing

Aduhelm is far from the first $55,000 flop put forth by the toxic American combination of a highly commodified pharmaceutical industry and disjointed financing stymied by private interests. Not to mention the $56,000 annual price tag. government. Without a total overhaul of this dysfunctional status quo, it won’t be the last.

Drugs 218
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Second unanimous FDA adcomm vote boosts bluebird bio

pharmaphorum

Beti-cel has already been approved for marketing in Europe as Zynteglo, with a price tag of around $1.8 million price tag, saying its ability to help patients reach sustained transfusion independence justified its high price. Beti-cel offers another potentially curative treatment for a much broader range of patients.

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ICER says bluebird bio’s $2.1m gene therapy is cost-effective

pharmaphorum

million price tag. ” There’s a lot riding on the outcome of the beti-cel advisory committee meeting and FDA review, as bluebird revealed last month that its future as an ongoing business was uncertain unless it can raise additional financing. The post ICER says bluebird bio’s $2.1m

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bluebird unveils $2.8m price for gene therapy Zynteglo on FDA approval

pharmaphorum

million price tag attached to the therapy when it was first made available in Europe, and is also well above the proposed $2.1 There is a lot riding on the commercial success of Zynteglo, as bluebird revealed earlier this year that its future as an ongoing business was uncertain unless it can raise additional financing.