World of DTC Marketing

SEPTEMBER 24, 2021

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. He has zero credibility with the HCP community. Now comes word that Aduhelm is such a disappointment Biogen may have to cut staff and other expenses.

Drugs 222

Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

NOVEMBER 3, 2020

An #NHLBI-funded study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke and type 2 diabetes. If they can’t find comfort outside they will find it in a Big Mac and larger orders of fries.

Pharma Companies 190

Pharma Companies Scientist Medicine Research 190

pharmaphorum

AUGUST 17, 2020

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.

Regulation 97

Regulation Marketing Sales Branding 97

Intouch Solutions

APRIL 11, 2024

HCP Attraction and Engagement Physicians often find themselves involved in repetitive tasks that may have limited clinical significance. The Medical Information Chatbot (HCP virtual assistant) is one of the tools that has been most impacted by the advent of GPT AIs.

Compliance 52

Compliance Marketing Drugs Pharma Companies 52

pharmaphorum

MAY 24, 2021

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. As the leading creative production partner to brands and agencies, Tag offers a complementary skillset to in-house teams and advertising agencies to bring to life, extend and deploy creative ideas.

Marketing 102

Marketing Branding Sales Life Science 102

pharmaphorum

SEPTEMBER 21, 2020

Is it possible to collate & synthesise such insights from all these Medical Affairs activities, in a way that enables you to see the truth that may be spread across many different KOL/HCP interactions? The short answer is “Sure!”. But a few things to consider when designing the process.

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