Pharma running online ads on vaccine misinformation sites
World of DTC Marketing
FEBRUARY 19, 2021
NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Japan recorded the highest programmatic ad fraud rates at that time. Brands don’t often have power over where their programmatic ads are appearing online, due to third-party vendors. How much is enough?
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