pharmaphorum

APRIL 27, 2022

The post Enhertu gets breakthrough tag in HER2-low breast cancer appeared first on. .” AZ and Daiichi Sankyo have previously been awarded breakthrough designations for Enhertu as a treatment for second- and later-line therapy of HER2-positive breast cancer, as well as HER2-positive non-small cell lung cancer (NSCLC) and gastric cancer.

Sales 58

Sales Drugs Antibody Licensing 58

Scienmag

JUNE 19, 2022

So far, science has described more than 2 million species, and millions more await discovery. While species have value in themselves, many also deliver important ecosystem services to humanity, such as insects that pollinate our crops.

Scientist 69

Scientist Marketing 69

pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”. Be more agile .

Branding 129

Branding Marketing Pharma Companies Life Science 129

Pharmaceutical Technology

SEPTEMBER 30, 2022

Prior to bluebird's approvals, there were only two FDA-approved gene therapies for inherited conditions on the market. Spark Therapeutics’ Luxturna, indicated for inherited retinal disease (IRD), was the first gene therapy to be approved, in 2017, with a price tag of $850,000 for each eye.

Gene Therapy 289

Gene Therapy FDA Approval Gene Genetic Disease 289

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Personalising marketing content. Engagement channels. Joanna Carlish.

Regulation 97

Regulation Marketing Sales Branding 97

BioSpace

OCTOBER 12, 2020

NASH is a metabolic disease similar to cirrhosis of the liver, but occurs in people who drink little, if any, alcoholic.

Marketing 75

Marketing Drugs 75

Intouch Solutions

NOVEMBER 17, 2021

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. Title Tag – This is an HTML element that provides a title for the page. The title tag is not otherwise visible to users on the page. Specifically, title links (i.e., The SERP Title is the blue link.

Marketing 52

Marketing Engineer Branding 52

Pharmaceutical Technology

MAY 19, 2023

DMTs for MS have a high price tag, particularly in the US. According to GlobalData’s recent Multiple Sclerosis: Seven-Market Drug Forecast and Market Analysis to 2030 – Update report, which identified 19 DMTs marketed for MS in the US, the average annual cost of therapy increased by 9% between 2020 and 2022.

Marketing 246

Marketing Development Drugs 246

STAT News

OCTOBER 27, 2022

Amid sporadic shortages of a drug that is essential in preparing patients for lifesaving, cancer-fighting treatments, one manufacturer has returned to the market — but is selling its medicine for 10 to 20 times the prices offered by the only other companies with available supplies. Continue to STAT+ to read the full story…

Medicine 111

Medicine Manufacturing Marketing Drugs 111

World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Unsurprisingly, nearly a quarter of global marketers expressed high concerns about ad fraud, with a further 49 percent being apprehensive about the issue. How much is enough?

Vaccination 180

Vaccination Vaccine Branding Regulation 180

pharmaphorum

JULY 23, 2019

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

Marketing 52

Marketing Production Development Research 52

Pharmaceutical Technology

NOVEMBER 7, 2022

While the pharmaceutical industry found it easier to fill these roles in the latest quarter, these companies also found it easier to recruit artificial intelligence jobs than the wider market, with ads online for 13.1% less time on average compared to similar jobs across the entire jobs market.

Marketing 211

Marketing 211

STAT News

JULY 14, 2022

These treatments constitute a highly lucrative market because they are used to help the body fight cancer, infection, and a wide array of other diseases — and often carry considerable price tags. Continue to STAT+ to read the full story…

Medicine 98

Medicine Marketing Drugs 98

BioSpace

JULY 11, 2021

Adulhelm's proposed price tag of $56,000 per patient per year is hardly the most expensive drug on the market, but controversy regarding packaging and pricing continues.

Packaging 78

Packaging Packaging Marketing Drugs 78

STAT News

MARCH 10, 2023

Two recent studies aimed to quantify how much R&D costs impact a drug’s price, and how much a drug’s effectiveness correlates with its price — factors that might, in theory, help justify a sizable price tag. But neither factor has much effect, the studies concluded. Continue to STAT+ to read the full story…

Drugs 98

Drugs Pharma Companies Research Production 98

Intouch Solutions

JUNE 27, 2023

Every marketer wants to better understand their customer’s journey, but consumer privacy and security has been a looming and increasing concern over the last few years. This means Universal Analytics will stop processing data that’s highly sought-after to inform marketing strategies, inhibiting marketers to substantiate their investments.

Marketing 98

Marketing Branding Development 98

Roots Analysis

MARCH 8, 2023

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

Medicine 52

Medicine Production Manufacturing Containment 52

World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. They relied so much on a new drug that they tried to market a product with bad science behind it. oncology therapeutics market has reached $71 billion. ” The U.S.

Pharma Companies 210

Pharma Companies Marketing Drugs Production 210

Pharmaceutical Technology

JULY 8, 2022

While the pharmaceutical industry found it harder to fill these roles in the latest quarter, these companies also found it harder to recruit digitalization jobs than the wider market, with ads online for 13.3% more time on average compared to similar jobs across the entire jobs market.

Marketing 147

Marketing 147

Pharmaceutical Technology

FEBRUARY 10, 2023

This is not the first treatment to come with a high price tag. However, more highly innovative/high-cost treatments, within infectious disease and neurology space, are likely to enter the market for rare disorders, increasing the number of non-oncology RSAs.

Gene Therapy 263

Gene Therapy Marketing Gene Drugs 263

Pharmaceutical Technology

JANUARY 17, 2023

Bimagrumab is an activin receptor type 2B (ACVR2B or EC 2.7.11.30) antagonist that offers a unique mechanism of action within the obesity market. Furthermore, bimagrumab is a long-acting therapy, thus significantly reducing the number of treatment days in comparison to many currently marketed and late-stage pipeline therapies.

Development 130

Development Compliance Trials Marketing 130

Pharmaceutical Technology

DECEMBER 5, 2022

Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. In the US, the world’s largest pharmaceutical market, most states have legalized cannabinoids for medical use. This is closely followed by CB2 receptors in second place.

Regulation 245

Regulation Drugs Development Marketing 245

XTalks

OCTOBER 27, 2023

The team commends McDonald’s for its marketing tactics, especially when they can combine nostalgia with contemporary touches. Despite the premium price tag, the brand has gained a cult following thanks to its inclusion of high quality ingredients and successful word-of-mouth marketing.

Branding 52

Branding Packaging Packaging Marketing 52

World of DTC Marketing

SEPTEMBER 24, 2021

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. 2wo: The new CEO needs to withdraw Aduhelm from the market until such a time that they have independent data that confirms efficacy.

Drugs 222

Drugs Pharma Companies Doctors Doctor 222

Pharma Tutor

JULY 18, 2022

This has also resulted into stricter norms for Marketing Authorization (MA) and Good Manufacturing Practices (GMPs). Mon, 07/18/2022 - 15:31. Read more about Drug Regulatory Affairs Certificate Institutes in India Log in or register to post comments

Drugs 59

Drugs Manufacturing Vaccination Vaccine 59

Pharmaceutical Technology

JULY 14, 2022

The commercial investment required to research and develop an innovative drug, prove its safety and efficacy, and bring it to market is staggering. Go-to-market strategies. The challenge of providing adequate access to the peripheral EU markets is quite evident. Efforts have been made to change this.

Drugs 147

Drugs Medicine Marketing Development 147

pharmaphorum

OCTOBER 18, 2022

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

Drug Delivery 52

Drug Delivery Drugs Manufacturing Marketing 52

pharmaphorum

DECEMBER 24, 2021

The anti-amyloid drug, which also claimed a breakthrough tag from the FDA in July, is being developed for the treatment of early-stage Alzheimer’s disease. The $56,000-a-year price tag for the drug, which has now been cut in half in the US, also hasn’t helped the drugmakers make a case for Aduhelm with US payers.

Drugs 110

Drugs FDA Approval Trials Marketing 110

Intouch Solutions

NOVEMBER 30, 2021

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. SERP Titles vs H1 Elements Comparisons: SERP Titles were compared to the page’s title tag and H1 element for each date range. Aim for title tags between 45 and 60 characters. Considerations.

Branding 52

Branding Engineer Research Marketing 52

XTalks

MARCH 25, 2024

However, she emphasized, “Our strong marketing plans, innovation and brand investments will drive top-line growth and meet consumers’ evolving needs.” Despite these challenges, companies like Hershey remain optimistic, focusing on marketing, innovation and brand investments to drive growth.

Production 110

Production Manufacturing Branding Marketing 110

Pharmaceutical Technology

MAY 2, 2023

There are more than 20 marketed ICIs with approvals across a very wide spectrum of solid tumour indications. Marketed bispecific antibodies are largely bispecific T-cell engagers (BiTEs), which work by directing T-cells to antigen-expressing tumour cells. Cost-related unmet needs also scored highly.

Genetic Engineering 130

Genetic Engineering Antibody Clinical Trials Clinical Trials 130

STAT News

MARCH 10, 2023

 Two recent studies aimed to quantify how much R&D costs impact a drug’s price, and how much effectiveness correlates with its price — factors that might, in theory, help justify a sizable price tag. Instead, as conventional wisdom suggests, the price is almost always simply what the market will bear.

Insulin 96

Insulin Pharmacy Pharma Companies Drugs 96

Pharmaceutical Technology

JUNE 29, 2022

For example, while orphan drug designations have more than doubled in the last decade compared to the previous one, only 16% of therapies with orphan tags have managed to gain FDA approval in some indications. However, extended market exclusivity is often associated with high drug pricing and limited patient access.

Drugs 246

Drugs FDA Approval Marketing Development 246

Rethinking Clinical Trials

OCTOBER 2, 2023

PROTEUS leaders reviewed and categorized the solutions into 4 categories: education and engagement, information technology or technological resources, incentives, mandates, and marketing, and research. Can you elaborate on the incentives and marketing recommendation from the Underserved Advisory Group? We are pursuing funding.

Clinical Trials 152

Clinical Trials Clinical Trials Research Trials 152

STAT News

OCTOBER 6, 2022

… Multimillion-dollar prices for a rival’s treatments with the potential to cure rare diseases are “in the right ballpark,” according to Stuart Arbuckle, chief operating officer at Vertex Pharmaceuticals, which is preparing to market its own treatment for sickle-cell disease , Bloomberg News tells us. Even

Gene Therapy 98

Gene Therapy Gene Insulin Drugs 98

World of DTC Marketing

JULY 20, 2022

Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. Patients for Affordable Drugs found that between June 24 and July 5, pharmaceutical companies increased prices for 133 products.

Packaging 183

Packaging Packaging Drugs Vaccination 183

pharmaphorum

AUGUST 25, 2022

The double-headed antibody binds to CD3 on T cells and redirects them to BCMA-expressing myeloma cells, with the aim of stimulating an immune attack on the tumour, which remains incurable despite a slew of new therapies reaching the market in recent years.

Antibody 98

Antibody Marketing Drugs Medicine 98