ACRP blog

APRIL 4, 2024

Clinical research trainers will tell you that not every trainee will flourish under the same kind of instruction—some excel in face-to-face classroom settings, some blossom with online courses, and guided reading or some combination of these with other learning methods will hit the spot in other cases. conference in May.

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World of DTC Marketing

OCTOBER 30, 2020

They have everything to do with what the numbers are telling you about your audience and messaging. One of the services we often provide for clients is a deep-dive web analytics report. It’s not numbers but rather a story as to what their website is telling us and how we can improve the online experience.

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Branding Marketing Development Research 279

STAT News

SEPTEMBER 22, 2022

What are all the cell types in the brain? How do the workings of the brain change during disease, and what can we do about that? How do the workings of the brain change during disease, and what can we do about that? Read the rest… How are they connected to one another?

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Genome Project Genome Genomics Scientist 138

World of DTC Marketing

AUGUST 8, 2021

We need to hire people who have a passion for learning, exploring, and implementing great patient-centered marketing. One employee who is passionate about what they do is worth more than five who “check off the boxes” for their position. But, can we say this finding is true for pharma?

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Worldwide Clinical Trials

OCTOBER 26, 2022

If you missed it, you can watch the full webinar and read a high-level recap of what we covered: 1. As we look to study psychedelic compounds in larger and more generalized populations, we need to execute these studies with rigor. Psychedelic trials need to be done with scientific rigor.

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Intouch Solutions

MARCH 15, 2024

In the article, Hattie expands on each takeaway and highlights the responsibility we have as marketers to co-create and cultivate authentically.

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World of DTC Marketing

JANUARY 15, 2021

HEY NOW: If you want a great example of why pharma needs to build expertise in-house and rely less on agencies, read the newest white paper from Intouch Group. I read the whitepaper, and it was full of vague obscurities that are, frankly, embarrassing. Globally, we are seeing digitally- savvy brands fare better.”

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Pharma Companies Sales Marketing Branding 180

Drug Discovery World

AUGUST 25, 2023

MT: Where do you work, and can you tell us what you’re working on at the moment? We are pioneering research into new biological mechanisms for established drug targets. MT: What’s been the highlight of your career so far? MT: What drug discovery breakthrough has been most impactful to your research?

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Research Scientist Drugs Development 98

STAT News

NOVEMBER 17, 2022

We have never known life without it. and Cameroon (R.L.) — separated by 7,000 kilometers, we both know what it is like to live and work in communities plagued by polio. We have both seen far too many children paralyzed by this awful virus and are often reminded of it by crippled adults. Read the rest…

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Research 122

STAT News

MARCH 9, 2023

What keeps the FDA commissioner up at night? And what’s behind WeightWatchers’ pivot? We cover all that and more this week on “The Readout LOUD,” STAT’s biotech podcast. Read the rest… How will Ozempic change the world?

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Life Science Drugs Medicine 98

World of DTC Marketing

AUGUST 2, 2021

As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about. Those of us who work with/in pharma are aware that corporate politics is a strong aspect of everything we do. SUMMARY: The biggest barrier to great healthcare marketing is corporate politics.

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World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.

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STAT News

NOVEMBER 15, 2022

We explore some of the key looming questions here, going beyond a recent STAT News special report that chronicles this academic exodus and looking ahead to the future. Continue to STAT+ to read the full story… The unprecedented departure of young life science Ph.D.s

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World of DTC Marketing

JULY 21, 2022

They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. One DTC Director asked me, “how can we become part of the decision-making?” The MS market is a great example.

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Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

JUNE 30, 2021

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. It’s up to people within the industry to push back and try to be the change we want and need to see. The reality is that Pharma doesn’t care what others think. I’m sorry.

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Drugs Development Research 155

World of DTC Marketing

AUGUST 20, 2020

QUICK READ: The belief that the development of a vaccine for coronavirus is being dangerously rushed, in part to improve Donald Trump’s prospects ahead of the presidential election in November are very real. The only way we are going to beat COVID-19 is with a vaccine and common sense behaviors. This is according to Avaaz.

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Vaccination Vaccine Branding Development 249

Intouch Solutions

NOVEMBER 21, 2022

That’s where we all want to play. In our eighth annual trends forecast, we look at five big ideas we believe are referenced too flippantly, too often, and not given the attention and action they deserve. We believe that what matters most in 2023 is addressing these five issues meaningfully. Big decisions.

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Marketing 98

STAT News

OCTOBER 6, 2022

But as if we needed a portent of an anticipated fall and winter wave , Covid is on the rise in some European countries. What’s different, at least for now, is that there’s not one variant pushing the wave. Read the rest… 5 lineage of the Omicron variant recedes.

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World of DTC Marketing

JUNE 10, 2021

Ask your target audience what THEY use and how they use it to understand each platform’s relevance. But what about websites targeted at physicians like Sermo, Medscape and Doximity? They usually start their day with and prioritize what needs immediate attention and what can wait. What about social media?

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World of DTC Marketing

DECEMBER 3, 2021

I keep asking myself if it’s time to retire, but somehow I don’t want to give up because I still know and work with many people who care about the patients and caregivers we serve. As a former Air Force EMT, I knew that a massive part of helping victims was reassuring them that they would be OK as we treated and transported them.

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World of DTC Marketing

JULY 21, 2021

The FDA needs to study what people do when they see a DTC ad. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads do NOT lead to unnecessary Rxs. Again this is not true.

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Marketing Doctors Doctor Drugs 285

STAT News

AUGUST 11, 2022

And what will Medicare negotiation mean for drug prices? We cover all that and more this week on “The Readout LOUD,” STAT’s biotech podcast. Read the rest… Are biotech’s fortunes finally changing? Is Big Science impeding actual science?

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Gene Therapy Life Science Drugs Scientist 98

My Local Study

FEBRUARY 22, 2024

In this blog, we’ll explore rare diseases, their challenges, and how individuals and communities can navigate the journey of living with these conditions. What Are Rare Diseases? Rare diseases, Read more The post Unveiling the Uncommon: Understanding and Navigating Rare Diseases appeared first on MyLocalStudy.com.

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Clinical Trials Clinical Trials Clinical Research Trials 52

STAT News

MARCH 21, 2023

It wasn’t until the early 2000s that the research side of biology started getting more attention from the security community, with experts creating methods to determine what security issues we need to worry about, and what we should do about them. Read the rest…

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Intouch Solutions

OCTOBER 30, 2023

In fact, viewers are rarely able to detect that the characters they’re watching are completely AI generated without reading a disclaimer. This approach clearly has the potential to revolutionize the way we produce and disseminate content in the life sciences industry. The results are astounding.

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Life Science Marketing Research 59

Drug Channels

FEBRUARY 7, 2024

trillion that we spend on U.S. And contrary to what you might read, drug spending growth was *not* driven by purportedly “skyrocketing” drug prices. Read more » © 2006-2024 HMP Omnimedia, LLC d/b/a Drug Channels Institute , an HMP Global Company. spending on healthcare. Links below.) healthcare. healthcare expenditures.

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ACRP blog

FEBRUARY 14, 2024

What better time than at the precipice of a new year to check in on this crucial topic and wonder aloud if our collective perseverance is leading to progress. What better time than at the precipice of a new year to check in on this crucial topic and wonder aloud if our collective perseverance is leading to progress.

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Clinical Trials Clinical Trials Clinical Research Trials 64

World of DTC Marketing

OCTOBER 22, 2020

What I have found is that reliance on numbers far outweighs decisions instead of understanding what people want. Her response was “based on the numbers we are going to.” I’m sure that as you are reading this, you are saying things like “right” and “OMG, so true.”

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Pharma Companies Marketing Research Drugs 207

World of DTC Marketing

JUNE 28, 2021

As clinical trials were ongoing, we tested positioning and DTC channels. During Phase III trials, however, we got some disturbing news. The more I read about Aduhelm, and its hotly debated approval, the more I keep asking how people at Biogen could work for a company that will cost taxpayers billions? ” It was dropped.

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STAT News

APRIL 6, 2023

“When we started the trial, we saw responses right away, more than we’d seen in any other context. What was amazing as a neurologist and oncologist was to see that kids got better.” ” Continue to STAT+ to read the full story…

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Drug Discovery World

MARCH 25, 2024

It looks at where we are in the fight against antimicrobial resistance, explores how structural biology is informing vaccine design, and offers advice on approaching dealmaking in biopharma. Read the digital version here. The Spring issue of Drug Discovery World (DDW) is out now.

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Gene Therapy Gene Vaccination Vaccine 64

STAT News

MARCH 16, 2023

What happens when your bank falls apart? We cover all that and more this week on the 250th episode of “The Readout LOUD,” STAT’s biotech podcast. Read the rest… Is AI dictating patient care? And can Illumina endure some shareholder activism?

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Life Science 98

Intouch Solutions

MARCH 5, 2024

In a recent article published by Med Ad News and PharmaLive.com , Justin Chase, EVP, Media, highlights why privacy on social media comes with a price and how subscriptions are changing how we consume and advertise on social media. Like almost any conversation involving social media, there are two sides to this coin.

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STAT News

APRIL 6, 2023

We cover all that and more this week on “The Readout LOUD,” STAT’s biotech podcast. Read the rest… And can you ever really go home again?

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Life Science Genome Genomics 98

World of DTC Marketing

JULY 22, 2021

Is this what the industry has become? With the loss of more experienced people, the pharma industry is losing talent and gaining what? The products we make help people live the lives they want to live. My decision to consult and incorporate was based on doing what I love, but it’s been challenging. I didn’t.

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World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. 2wo: How long are they staying on your site, and what pages get the most views? Click-stream analysis can be critical.

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Clinical Trials Clinical Trials Trials Marketing 180

STAT News

JANUARY 26, 2023

We are doing just fine, thank you, as we muddle along, trying to organize our to-do list and set our priorities. So as we fire up the coffee kettle today, we are reaching for Vermont maple walnut. We hope you find them useful and, more important, that you have a meaningful and productive day.

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