World of DTC Marketing

SEPTEMBER 18, 2020

Particularly, there appears to be a disconnect between what they understand and what they want to know about the treatment journey that lies ahead. Last year, in market research, I heard cancer patients and caregivers talk about the confusion around trying to get credible health information including treatment options.

Production 259

Production Engineer Doctors Doctor 259

Pharmaceutical Technology

APRIL 5, 2023

More than a decade after the first patient was treated with a CAR-T therapy, six therapies relying on the same principles have been approved by the US Food and Drug Administration (FDA) and marketed to thousands of patients. Bruce Levine [BL]: We now have six approved CAR-T therapies. At the end of last year, we had 2,800.

Gene Therapy 147

Gene Therapy Gene Engineer Production 147

World of DTC Marketing

OCTOBER 28, 2020

Most CEOs focus on the stock price, but very few are focusing on what it’s like to be a patient in a healthcare environment in which patients are last in line. The attitude that “patients need our products” is myopic and dated. The relationship between patients and customers shouldn’t be blurred.

Production 228

Production Pharma Companies Drugs Research 228

Rethinking Clinical Trials

MARCH 28, 2023

                                           Speakers Erin Holve, PhD, MPH, MPP Chief Research Infrastructure Officer, Patient-Centered Outcomes Research Institute (PCORI) Russell Rothman. Patients and caregivers are integrated into all phases of PCORnet®.-enabled enabled research.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Research 130

Rethinking Clinical Trials

JULY 18, 2023

Dissemination can be a feasible and respectful way to keep patients involved in the study. An Ethical Obligation DeBar and Morone said they are often surprised by the number of research participants, particularly older patients, who participate in trials based on altruism or with the goal of contributing to advancing science.

Trials 130

Trials Research Packaging Packaging 130

pharmaphorum

APRIL 21, 2022

The era of patient engagement is over. Partnership is the ethos behind UCB’s new patient-centred framework, which provides colleagues in all business functions with a tangible roadmap on how to effectively work with patients. But engagement alone, Loew-Friedrich believes, is simply not enough. “We Outcome measures.

Production 98

Production Development Research Manufacturing 98

ACRP blog

SEPTEMBER 13, 2023

We chose a variety of rural, suburban, and urban areas in Oregon with large concentrations of Hispanics/Latinos for this portion of the project,” Nemecek says. We are working in partnership with a Latino media company and consulting with officials from several Latin American countries to disseminate this content.

Clinical Trials 132

Clinical Trials Clinical Trials Trials Nurses 132

XTalks

MAY 11, 2023

Patient input is a crucial component of rare disease clinical trials, as it can provide valuable insights into the patient experience and inform decisions about study design and implementation. However, simply collecting patient input is not enough – it must be translated into actionable insights that can drive meaningful change.

Clinical Trials 97

Clinical Trials Clinical Trials Trials Development 97

World of DTC Marketing

MARCH 27, 2022

Over half of adults with a mental illness do not receive treatment, totaling over 27 million adults in the U.S. Online mental health services can provide interactive solutions to engage young people self-directed and anonymous , thus assisting and supporting overburdened face-to-face services. We all need help at some time.

Engineer 259

Engineer Doctors Doctor 259

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021. When are you ready?’.”

In-Vivo 102

In-Vivo Clinical Trials Clinical Trials Trials 102

XTalks

JUNE 10, 2022

The European Parkinson’s Disease Association (EPDA) is Europe’s Parkinson’s umbrella organization that connects and engages with the Parkinson’s community in Europe and the world. What does the European Parkinson’s Disease Association (EPDA) do? What are the main goals of the EPDA? Read on to learn more!

Research 98

Research Trials Clinical Trials Clinical Trials 98

ACRP blog

APRIL 29, 2024

It was on this day in 1747 when Dr. James Lind conducted what is largely considered to be the first clinical trial, testing different treatments for scurvy among sailors aboard a ship and reliably proving the therapeutic solution of vitamin C. For that, we should feel immensely proud. We need to do better.”

Clinical Trials 59

Clinical Trials Clinical Trials Trials Clinical Research 59

World of DTC Marketing

JANUARY 18, 2022

The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%). The second issue is to ensure that someone monitors social media analytics to see who engages with the brand. of adults aged 60 and over.

Branding 238

Branding Pharma Companies Marketing Production 238

pharmaphorum

JANUARY 27, 2023

Having previously spoken with Dr Mullen three years ago when she was country medical director for the UK & Ireland at GSK – on the topic of patient centricity and embedding that focus within the core of a pharmaceutical company – our recent interview provided some interesting insights into the changing landscape of the industry.

Clinical Trials 108

Clinical Trials Clinical Trials Trials Development 108

World of DTC Marketing

JANUARY 26, 2022

We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.”

Marketing 202

Marketing Pharma Companies Production Drugs 202

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Doctor Production Marketing 296

ACRP blog

FEBRUARY 14, 2024

What better time than at the precipice of a new year to check in on this crucial topic and wonder aloud if our collective perseverance is leading to progress. What key progress can you report for advancing DEI in clinical research? The issue is front and center and we are engaged—everyone.

Clinical Trials 64

Clinical Trials Clinical Trials Clinical Research Trials 64

Rethinking Clinical Trials

OCTOBER 2, 2023

The PROTEUS Consortium’s objective is to ensure that patients, clinicians, and other decision-makers have high-quality PRO data from clinical trials and clinical practice to make the best decisions they can about treatment options. In our research, we learned that patients actively do not want to see error bars and P values on graphs.

Clinical Trials 152

Clinical Trials Clinical Trials Research Trials 152

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. “One of our senior clients in big pharma told us, ‘We don’t make pills. Patients buy stories.

Branding 114

Branding Doctors Doctor Compliance 114

Drug Discovery World

NOVEMBER 9, 2023

RA: Why are existing immunotherapies restricted to certain patient populations? CL: Immunotherapies, principally anti-PD-1/-L1 checkpoint inhibitors, have shown therapeutic benefit in improving the prognosis of patients but only in a select handful of solid cancers.

Antibody 64

Antibody Protein Development Engineer 64

World of DTC Marketing

MARCH 6, 2022

Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. What about patients?

Production 244

Production Doctors Doctor Branding 244

Camargo

NOVEMBER 22, 2021

It also helps raise awareness of the often-overwhelming issues they face, so that we can work together as a society to alleviate them. We couldn’t get any answers. We got the diagnosis that day. The first thing we did was go to a specialist at the Mayo Clinic for a second opinion. What do we tell the kids?

Clinical Trials 198

Clinical Trials Clinical Trials Trials Life Science 198

Drug Discovery World

SEPTEMBER 12, 2022

If anything, this period has been a reminder that people are the primary reason we do what we do, and the Patient Access, Healthcare & People track at Advanced Therapies Europe 2022 allowed DDW’s Multimedia Editor Megan Thomas to share several reflections on the topic. .

Clinical Trials 52

Clinical Trials Clinical Trials Trials Gene Therapy 52

Rethinking Clinical Trials

MARCH 6, 2024

The dietician met with the patient to share education about nutrition, portion size, recipes to make food taste good, and information via an optional diabetes self-management program. 500 patients were randomized to intervention or control groups, with a utilization of 465 and 349 participants completing the 6-month HbA1c lab sample.

Clinical Trials 141

Clinical Trials Clinical Trials Medicine Trials 141

Outsourcing Pharma

JANUARY 31, 2023

Top pharma and biotech executives depend on him for blunt and incisive advice â about the industry's failure to engage patients and what we need to do to better understand what patients need.

Life Science 52

Life Science Clinical Development Development 52

pharmaphorum

AUGUST 30, 2022

New practical guide walks digital health entrepreneurs through the patient and public involvement and engagement process. . Digital transformation could revolutionise healthcare, making for happier, healthier populations – but only if solutions are designed and deployed with patients at the heart. .

Development 82

Development 82

XTalks

AUGUST 22, 2023

Clearly, the drug development and greater life sciences industry must do a better job communicating this imperative to the public. Clinical Trials For All is a new movement that seeks to do just that. What is Clinical Trials For All? What is Clinical Research as a Care Option (CRAACO)?

Clinical Trials 97

Clinical Trials Clinical Trials Trials Clinical Research 97

Pharmaceutical Technology

APRIL 20, 2023

Rather than bringing patients to sites, study teams are now exploring ways they can bring the trial to patients using a varying combination of direct-to-patient drug shipments, home nursing, video conferencing, and electronic data collection. Everybody got used to doing things remotely. Drug development had to change.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Nurses 130

Worldwide Clinical Trials

MAY 24, 2022

Join us as we celebrate cancer research awareness month and clinical trials awareness month. That bridge has always pointed out to me that there has to be communication between the people that are taking care of the patients and the people that are finding molecules or designing new studies. Every Patient Is Precious.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Research 130

World of DTC Marketing

JANUARY 14, 2022

We live in an instant gratification world. Anything and everything we could ever want is at our fingertips, from the food we eat to the movies we watch. So why do companies treat the job process differently? So why do companies treat the job process differently?

HR 277

HR Production Pharma Companies Marketing 277

XTalks

APRIL 11, 2024

RELATED ON-DEMAND XTALKS WEBINAR: Leveraging Digital Biomarkers to Generate Real-World Physiological and Behavioral Data in CNS Clinical Studies Register for this free webinar to learn about an AI-based, multi-domain digital biomarker platform designed to provide objective, diverse and home-based patient data collection in CNS clinical trials.

Clinical Trials 110

Clinical Trials Clinical Trials Development Clinical Development 110

Rethinking Clinical Trials

AUGUST 23, 2022

Participating organizations included FDA, NIH, academic institutions, pharmaceutical and device companies, patient advocacy groups, community groups, and data groups, and representatives from each organization had opportunity to extend invitation to others. Is there low hanging fruit we should encourage people to focus on? Learn more.

Clinical Trials 130

Clinical Trials Clinical Trials Trials Medicine 130

Pharma Marketing Network

MARCH 23, 2022

Join PMN and industry marketing experts on April 28th at 12PM EST , to learn more about how to elevate your patient engagement marketing. There is no question that data is the path to better understanding your audience, but what data points are most important? What’s useful, and what’s misleading?

Marketing 52

Marketing Research 52

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? The need for action now is clear. Ronald Reagan.

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

Drug Discovery World

APRIL 17, 2024

What is regRNA and why hasn’t it been exploited as a therapeutic target before? What are the challenges of drug discovery in this area? What advice do you have for other start-ups hoping to launch in a similar field? What advice do you have for other start-ups hoping to launch in a similar field?

Gene Expression 59

Gene Expression Gene Genetic Disease RNA 59

ACRP blog

SEPTEMBER 20, 2023

Also, while not technically classified as a medical product, we had a lot of the same requirements in terms of labeling, Instructions for Use, etc. We would spend so much time creating the English content—months, most of the time, and sometimes years. Pell: Before I got into life sciences translation, I worked on the client side.

Clinical Research 59

Clinical Research Research Life Science Clinical Trials 59

Intouch Solutions

JUNE 2, 2023

They talked about trends in social media, about how to build relationships with patients and HCPs across platforms, and about AI’s effects, coming from the agency’s nine years of experience using AI for clients. Post-launch, it’s patients, caregivers, HCPs, and the media. Early on, it’s investors, analysts, and the media.

Branding 98

Branding Marketing 98